In the showroom of the IMagine area, which was organized within the Symposium 2014 by Ingram Micro, Beabloo made known to the attendees his proposal in digital signage adapted for the restoration market, sports retail and education.
Beabloo has participated in the 13th edition of the Symposium organized by Ingram Micro, which was held on 30 October in Barcelona, and presented in the showroom of the IMagine area, innovative digital marketing solutions adapted to the catering sectors, sports retail and education.
In the catering sector, Beabloo showed a videowall with the fictitious menu of a restaurant, created from your content editing tool, being all content editable and updated anytime, anywhere. One of the benefits of videowall is the possibility of connecting only one player to several screens, maintaining the same quality of content, even visualizing it at close range.
Beabloo's sports retail solution combines digital signage, audience analytics and metrics, and the integration of barcode scanning with the use of cross-selling to offer related products. video & Radio Analytics de Beabloo, allows you to display content conditioned and segmented by age and gender, as well as the analysis of the most viewed content with statistics of visitor traffic in the place, among other data.
In the environment of education, its sample was a grid with information from a school, activities and news, using the opportunity provided by Beabloo's solution to publish content on social networks easily and quickly, at the same time that it is also published in digital signage, mobile app, and web. In addition, QR codes have also been integrated to make it easier for the student to download relevant files.
During the Symposium, Pep Duran, commercial director of Beabloo, gave the workshop 'Online tools for the offline world', an approach to consumer measurement and analysis at points of sale, thanks to metrics that until now were exclusive to the online world. The workshop showed in a practical way how to identify patterns of customer behavior inside and outside the store., facilitating consumer loyalty by displaying personalized content.
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• section: Digital signage, display, Signal distribution, Events, formation, Dynamic advertising