OutFront creates a digital signage platform where the synergy between advertiser and audience prevails

With the Videri solution, OutFront Media is developing a new digital signage platform designed for the outdoor market that will provide new capabilities to its screens and allow analyzing the impact of campaigns.

OutFront Media, formerly known as CBS Outdoor, has signed an alliance with the IT company, Videri, to incorporate your digital signage platform to the offer of solutions.

“Our partnership with Videri will provide a new digital opportunity to the outdoor industry and is a fundamental step in our roadmap as leaders in innovation.. We're going to create new ways to connect advertisers with the best audiences.", comments Jeremy Hombre, President and CEO, OutFront Media.

OutFront's new digital platform will be built to attract a mass audience with the ability to offer very specific campaigns. likewise, It will also enable OutFront clients to seamlessly connect to a wide range of communication services such as agency workflow systems and programmatic options..

“We intend to change the outdoor advertising market radically, and OutFront Media is the right company to make this vision a reality and enable the industry to leverage our technology.", comments Marc Trachtenberg , CEO of Videri.

The platform, which is expected to be launched during the first half of 2015, will provide new capabilities to OutFront's already installed digital displays, including large format signage, Transit displays and other smaller panels. In addition, provide OutFront partners with a portal that includes a real-time dashboard with information on the performance of the launched campaign and audience analysis.

Other articles on CBS Outdoor, OutFront Media