The consortium of companies CityBridge, responsible for the project LinkNYC to replace about 10,000 public telephones in the city of New York by 8,400 in totem WiFi access points digital information so that citizens can connect free of charge, it already has the approval of the authorities to deploy the largest wireless network world, funded by dynamic digital advertising.
The project LinkNYCawarded in competition to the consortium of companies CityBridge - formed by Qualcomm, Titan, Control Group, Comark, Transit Wireless Y Antenna Design, with a non-exclusive franchise agreement with DoITT-part of the initiative of the city of New York made a few years ago and now effective with its current mayor, Bill de Blasio, to modernize the city and eliminate the digital divide among the citizens, visitors and businesses with the replacement of the 10,000 public telephone booths by 8,400 free points of access to the Internet via WiFi and digital information systems.
With the approval by the Commission of franchises and concessions (FCRC) of the City Hall, the deployment of which will be the largest WiFi network and digital information in the world media will begin at the end of this year and its budget (on the) two hundred million dollars) will be financed through revenues from advertising that will be shown on digital screens, free of charge for the citizens, which is expected to raise more than half a billion dollars in twelve years.
The five districts of the City - Manhattan, Queens, Bronx, Brooklyn, and Staten Island – will have these innovative access points, with a radius of 45 to 50 meters, and support for a few hundred simultaneous users, that will work 24 × 7 and will have three antennas wireless high power to provide a maximum of 1 GB of speed free and free calls within the United States.
As Bill de Blasio said in a statement, "with this proposal to launch faster and more extensive network of free internet city in the world, accessible and free for all New Yorkers and visitors, are taking a critical step toward one city more fair, open and connected".
Dynamic digital advertising
These supports, which will also have a braille keyboard for people with visual impairments and mobile recharging station, will integrate two large digital touch screens with the operating system Google Android to provide information of interest and New York City services, such as interactive maps, sights, emergency services (with a direct communication to 911 and 311 button), surf the net, etc.
Through these screens, and as the main element to finance the project LinkNYC, dynamic advertising of advertisers who commit to this project to connect with a huge and varied audience will be displayed.
Progress in the process of smart city
The LinkNYC project is one of the most important advances that will launch the city in its transformation as a smart city. The first five hundred stations or access points will be available end of 2015 and 2016 early, and the process will continue over the next six years and open to new possibilities of interconnection (for example, with the metro of the city network), already that the contract signed with the CityBridge Consortium has a duration of 15 years.
The proposed structures have been designed in an elegant structure of aluminum by the award-winning team of Antenna Design, led by Masamichi Udagawa and Sigi Moeslinger, to complement and enhance the urban landscape of New York. As part of the contract, CityBridge will create a facility for the manufacture, production, Assembly and local repairs in five counties, which will create around 150 new jobs and more complementary 650, according to forecasts of their responsible.
The CityBridge Consortium, with headquarters in New York, consists of companies specializing in technology, advertising, connectivity and user experience, chosen through a public contest of request for proposals (RFPs), in which it was evaluated, among others, the technical characteristics, efficiency of functions, aesthetics, safety, durability and adaptation for the disabled, benefits articulated to the public and the service implementation.
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• Section: Thoroughly, Study cases, Display, infrastructures, Business, dynamic Advertising, networking