The cinema operator has selected three solutions of 4 K SRX-R515DS of Sony projection for its new Premium XPlus large-format screens, under a five-year managed services agreement.

The newly renovated Auditorium XPlus Lux Reading Showcase Cinema multiplex in the National Amusements, to the South of the United Kingdom, has selected the new PLF 4K projection solution of Sony, with the installation of three SRX-R515DS systems with this technology in its Premium XPlus screens of 18 meters, which are complemented by a Dolby Atmos system to create an immersive three-dimensional sound.

The supply of the SRX-R515DS solution for National Amusements also marks the first contract of managed services from Sony with an operator of United States. A period of funding for five years, the company offers this display projection system itself, as well as installation, technical support, system upgrades, spare parts and lamps HPM's energy efficiency of this supplier.

Sony customer for some time, National Amusements has also standardized projection systems from Sony Digital Cinema 4 K that have been installed in 252 Showcase and United Kingdom Showcase Cinema de Lux theaters.

For Duncan Short, Executive Vice President of international operations and National Amusements in the United States. UU; "the range of entertainment options available to our customers is in continuous growth. In a world where more and more consumers enjoy the quality of image 4K televisions and tablets, it is essential for us to offer a truly spectacular entertainment in a brighter and larger, higher-quality format. With the projector technology PLF 4 K de Sony, our screen Reading XPlus will provide incomparable immersive cinema experience."

XPlus NationalAmusements

Dual projection 4 K SRX-R515DS system

Sony SRX-R515DS combines two SRX-R515 projectors of this company and provides lighting levels of reference for presentations in 2D on screens of up to 19.5 meters, for operation in white with gain of 1.8 screen, as well as for presentations in 3D on screens up to 23 meters, for a performance in screen silver with gain of 2.4 (depending on the installation conditions).

This projection solution immerses viewers directly into the action thanks to the realism, the richness of color and details offering 4 K. given the high contrast ratio 8000:1 projector SRX-R515 head, the system guarantees the maximum image quality possible, with rich and intense black and radiant shine.

Settings for 2D or 3D between projections only presentations requires the incorporation of polarizing 3D static filters to each projector. Unlike other solutions 'triple flash', the images of the left eye and the right are projected continuously to achieve natural, fluid and comfortable 3D projections.

Sony 4K SXR515DS

Projectors of the SRX-R515DS system can be configured for operation from side to side or align vertically, to fit any configuration Imaging quickly and easily, thanks to the included automatic alignment system that It optimizes the convergence of the two projectors to provide a calibrated images accurately in all the cinema screen and a genuine quality of 4 K image pixel-by-pixel.

As explained by David McIntosh, Vice President of Sony Digital Cinema 4K Solutions in Europe and America, "increasingly more innovative operators are turning to the agreement of managed services for Sony as the perfect way to access the latest technology of" projection with a model for operating costs. Our new 4 K SRX-R515DS system takes the best possible picture to larger screens. As the sector VPF agreements come to an end, Sony managed services plan ensures that all cinemas have a promising future with less capital investment".

System SRX-R515DS, as noted from the company, offers the best image quality 4 K sector and the total cost of holding smaller screens for Premium large-format (PLF), with lamps HPM of Sony which, besides simple operation, bring more life and lower total cost of ownership compared to conventional xenon sources.

XPlus NationalAmusements


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By • 26 Jun, 2015
• Section: Study cases, OUTSTANDING, Display, Projection