The specialist Projection Artworks, in collaboration with British illustrator Toby Triumph, have been chosen to create a spectacular projection to commemorate the fifty years of the BT Tower, one of the symbols of London, that maintains the cylindrical structure of the construction and is located at its main entrance.

BT Tower Projection Artworks

The well-known BT Tower, in central London, is one of the emblems of the capital of the United Kingdom that celebrates next October the fiftieth anniversary of its construction. Cylindrical structure and with a total area of 189 meters high, This building has had several denominations such as the Post Office Tower, London and telecommunications.

To commemorate the anniversary of its five decades, Its managers have selected the technology of Projection Artworks to create a spectacular dynamic projection that has had the illustrations of the artist Toby Triumph, displayed on a curved surface, Following the architectural lines of the tower, Located at your entrance to welcome visitors.

With the message '50 ingenious years' as the main element of the projection-illustration, follow one another of monuments and icons of London, from the popular red phone booth or double-decker bus, to St Paul's Anglican Cathedral. Each icon, as a colored canvas, Light and movement, represents a moment in the history of the iconic tower, with projected writing detailing events produced in it.

BT Tower Projection Artworks

In this sense, highlights the projected illustration of the famous Twitter symbol, present because Prince Harry made his first tweet from the tower; or questions from the popular Trivial with impressive statistics, such as 3.500 sporting events per year whose signals have been transmitted to broadcasters, Producers and international satellite services from this telecommunications tower, as well as the leading role in BT and technological innovation.

As explained by the brand manager at BT, Ian Shaw, "BT Tower has been a unique element of the City of London for fifty years., And that's why we wanted to create a striking show with attractive content that showcases the rich history of this building as an icon of technological innovation.. The Projection Artworks project shows all our visitors that the tower remains very much an example of BT technology working today.".

[vimeo]https://vimeo.com/134859777[/vimeo]


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by • 4 sep, 2015
• section: Case studies, outstanding, Events, projection