Communication and collaboration come together in the digital signage network of the Norwegian bank DNB

Norway's largest financial institution, DNB, It now has the largest circuit of digital signage in the country, composed of more than 400 screens that are managed with 380 Scala players, to promote both the internal and external identity of its corporate proposal and its services in all its offices and branch network.

The deployment carried out by DNB, Norway's largest bank, to foster corporate communication, internal and external, Throughout its network of branches in the country, it has not only contemplated a careful unified brand design, of a new logo and corporate messaging or the opening of five innovative branches, but all this is part of a large corporate identity project that has digital signage technology as the main axis.

In this project, Developed, planned and executed in phases over the past two years, have collaborated with DNB both the Norwegian designer Snøhetta, As the specialist in digital signage Scala and your local partner Atheist, that have made this financial institution the first company in this country to deploy a digital signage network of this dimension, with more than 400 Large format screens, touch tables and 380 Players installed in corporate headquarters, Branches and stores of the entity.

This large digital communication circuit allows the bank to both display content aimed at specific internal areas of the organization and at the corporate level throughout the entity., as well as externally to customers and visitors.

As Werner Olsen explains, designer of solutions for digital signage in Atea, Norwegian partner of Scala, "The internal communications network complements the bank's global rebranding project, that is based on communication and collaboration. Employees can get relevant information wherever they go.".

specifically, DNB's new headquarters in Oslo and Bergen have been deployed 256 screens of 55 inches and a dozen touch tables (with display of 46 Inch) at the entrance of both buildings in which 228 Scala players deliver informative and corporate content to more than 6.000 Bank employees. Screens are installed in reception areas, Elevator Hall, apartments and common areas such as the cafeteria.

Christian Lie, senior advisor of digital signage at DNB, He points out that "the company has not yet formally and in detail measured the impact of the internal network of Digital Signage. However, We know that people notice when we put new information on screens; and if they see this content and say it's relevant, then it's a success.".

Other articles on Atheist, DNB Norway, Scala, Snohetta