A new brand to offer 360-degree experiences in film, digital advertising out of home, event production and culture define the team's proposal City Lights, now Super 8, which will start next September not only on the axis Gran Vía Madrid, where they inaugurated a new giant LED screen, but in other locations of Spain.

Super 8 before Callao City Lights

After consolidating the brand City Labs, Which began operating in this emblematic Madrid's Plaza de Callao to generate new revenue through the installation of five digital screens DooH on the facades and save the movie exploitation film Callao, his team now begins an ambitious career under the Super 8 mark It is covering new proposals and expansion by other locations in Spain.

One of the most obvious is on the outside, with the addition of a new LED screen 240 m2, the largest to date in Spain, which occupies the entire facade of Metrovacesa (where Fnac is located in Callao) and that not only promote the contents of the cinemas of this place, but will provide the most relevant news of the day and advertise other products, events, etc.

Super 8 building MetrovacesaAs explained Gerardo Baranowski, CEO of Super 8, "thanks to this new outdoor advertising support we provide an innovative and comprehensive cultural offering. Through the screen offer emission nineteen hours all year. "

Among other features, this new display technology of the firm Samsung (So ​​far covered by a tarp) allows us to offer new social networking applications in more direct and participatory newest content; interactivity with mobile devices actions taken in Plaza Callao to certain times of day during the broadcast; championships games with several participants contesting both live; augmented reality actions, as well as live broadcasts and viewing taking place in other locations, etc.

One of the aims of Super 8 start growing in other locations inside and outside Madrid, in recognized places and spaces downtown. In this regard both the new DooH screen as the five already in operation in the central Madrid square, join in which the company already manages outside the stadium San Mamés Athletic de Bilbao, 150 m2, "and expand with new locations digital in Seville, Valencia, etc. ", points out this policy.

Super 8 room Palacio de la Prensa

Experiences 360: cinema, music, events ...

La propuesta de Súper 8 se iniciará el próximo mes de septiembre y sus actividades están en línea con la nueva denominación de la marca. “El nombre viene, al igual que con City Lights, de nuestra vinculación con el mundo del cine desde hace más de ochenta años. Súper 8 tiene un montón de connotaciones positivas, de grabaciones y recuerdos familiares, porque fue el primer formato de consumo que acercó el cine masivamente y sigue funcionando. La marca y su logo apuesta por estos momentos vintage y la modernidad como algo estable, ya que la demanda de cine va a existir siempre”, asegura Baranowski.

En esta propuesta se enmarca la gestión de pantallas del emblemático edifico del Palacio de la Prensa, que ha albergado desde su creación multicines, despachos y una discoteca, y que tras una profunda remodelación tecnológica se recupera ahora para ofrecer “una oferta de 360º de cine, cultura y ocio. Súper 8 es más que un soporte publicitario exterior, ya que nos permite ofrecer una oferta cultural estable en el centro de Madrid, por una plaza por la que transitan 113 millones de personas al año. El cine hace soñar al espectador y queremos con nuestra marca hacer soñar también al ciudadano, al madrileño y al turista, y que la gente vuelva a las salas de cine”, subraya Alvaro Martín, director de contenidos de Súper 8.

Super 8 Gerardo Baranowski

Specifically, are technologically remodeled the rooms of the Palacio de la Prensa to offer film showings in original version, Spanish cinema auteur, in addition to recovering the former nightclub Bash, now under the name Sala 0, "that allows attendees watch a movie and then, for example, go to a theme party for the same ticket price and get people to stay at this location, "said Martin.

The new hall 0, located on the lower floor of the Palacio de la Prensa and with a capacity for 390 people, has been completely renovated and equipped for holding events and festivals complete the experience offered 360 Super 8. The activity planned for September structured musical performances (Thursday); film session (Friday), monologues (Saturday) and Flamingo (Sunday).

Super 8 Room 0


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By • 15 Jun, 2016
• Section: Thoroughly, OUTSTANDING, Digital signage, Display, signs distribution, Events, Business, Production, dynamic Advertising, streaming Media