Outdoor advertising specialist will install, among other innovations, three hundred digital media from outside Madrid, in collaboration with Telefónica, and twenty in Barcelona with the latest visual technology and connectivity, to offer brands and advertisers a proposal for personalized, flexible and innovative communication.

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After be called public tenders awarded by the City of Madrid (additional information at) Digital AV Magazine) and the Barcelona City Council for the management of urban furniture in the capital over the next twelve years in the first case, and by two years with the possibility of extension in the second, the specialist in outdoor advertising and digital communication solutions Clear Channel He has presented his proposal of value to these cities, which aims to revolutionize communication in the cities under the slogan 'hello tomorrow'.

The new digital furnishings for Madrid, which has been developed in collaboration with TelefónicaIt will facilitate relations between brands and their consumers for what will integrate WiFi connection points and elements of communication of proximity to touristic, cultural content, information of municipal interest, etc. even in four languages .

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In particular, the proposal for Clear Channel will join City 1,610 marquees, of which 300 will be digital media's furnishings before cited, in addition to 164 informational columns and 190 recycled glass containers.

The company, which in the past has invested more than 200 million euros in the Spanish market, will also Endowment 130 public toilets, with a design that is accessible to people with reduced mobility.

During this presentation, William Eccleshare, CEO and President of Clear Channel international, explained the value proposition of the company and its vision of the future in outdoor advertising, which is currently "a unique opportunity, with the" restructuring of the market, which implies a restructuring of the medium and a firm commitment to innovation".

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Reinventing communication

Some of the novelties presented by Clear Channel's Play Live!, the first urban outdoor digital circuit in Madrid and Barcelona, which will be operational in the present autumn and will have 337 digital screens equipped with new functions.

As Bill Derrenguer, CEO of the company in Spain, said "we want to lead the transformation of our environment, not only in attitude but also with a value proposition according to what our customers expect from outside and Clear Channel".

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The proposal for the management of urban furniture in Barcelona, after be awarded from the contest organized by his Council for the next two years (extendable for two more) will feature 3,142 faces on paper and 160 digital media (of which twenty) They are digital displays) for its advertising operation.

In addition, Clear Channel is responsible for maintenance of 432 points of information to the user (SAE); 1,545 bus platforms; 184 planks of municipal information; 356 digital free speech and 25 totem columns.

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By • 30 Sep, 2016
• Section: Digital signage, Display, Business, dynamic Advertising