SmartPixels was the company responsible for installing two devices of projection from which it is possible to customize, in real time, size, and color in this establishment.

Footwear and Nike sportswear firm has committed to use augmented reality in its Paris store, located on the Avenue of the Champs-Elysées. The French company SmartPixels It was the company responsible for install two devices of projection from which it is possible to customize, in real time, the size and color of shoes AirMax, LunarEpic Low and Cortez models in this establishment.

Clients make this process from a tablet which is connected to the company NikeiD service, placing the shoe on the support that has been provided for that product is detected and proceed to the beginning of the simulation.

When nobody is using these devices, the system enters a demonstration mode in which different combinations of textures and colors of the shoes themselves.

Customization of products in a store is not something new, but it is that to carry out this interactive experience using augmented reality. An initiative has been carried out thanks to the patent that Nike registered last year for a technology that allows users, using glasses of augmented reality, design your shoes with a virtual pencil.


Did you like this article?

Subscribe to our RSS feed and you will not miss anything.

Other articles
By • 23 Jan, 2017
• Section: Study cases, Projection, Augmented reality