Designed and manufactured by Daktronics, this solution is installed above the front door to attract the attention of visitors and passers-by. With a curved format, slightly tilted forward, this display measures more than a thousand square meters and provides a spectacular digital canvas that supports direct sunlight and displays bright images, high contrast and color depth.

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Queen Elizabeth Olympic Park is a sports complex that was built for the Olympic and Paralympic Games in 2012. Located east of London, hosts several sports venues such as the Aquatic Centre and the Olympic Stadium.

For the latter, the latter has been selected to Daktronics to design, manufacture and install a curved Led display 1.128 square meters, which is located above the front door. It is shown as the largest Led in Europe and is mounted so that it is slightly tilted downwards so that it can be easily visible from the ground.

"We hope that this Led display, the largest in Europe, become an iconic element for visitors to Queen Elizabeth Olympic Park. It will serve to inform and entertain our customers while offering added value to our business partners, sponsors of events and community groups. Our challenge now is to use this screen and make the most of it by viewing content that further improves the experience of sports fans, concert attendees and corporate clients", linda Lennon says, Chief Executive of London Stadium.

The canopy of this large format screen measures 13,9 meters high by 81,2 meters wide, providing a spectacular digital canvas to people who attend events or pass in front of the stadium. With a design of 15 pixels in high resolution, This display offers a high level of brightness capable of supporting direct solar by displaying high contrast and color depth images.

This visualization solution not only stands out for its dimensions of more than a thousand square meters but also for its curved format, embedded in a cone-shaped structure that leans forward. "This is a medium-angle development, that looks horizontal along the top and bottom and vertical at each end", explains Ewan Prentice, Sales Representative by Daktronics.

With this sloping configuration, traditionally generated content would look warped, elongated and curved. To avoid this problem, Daktronics has created templates and guidelines that help the creative team produce content that adapts to the curvature of the screen.

For installation, process in which EDS participated, Venus Pro management and control software has been used to provide great flexibility when programming content.


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by • 6 feb, 2017
• section: Case studies, outstanding, Digital signage, display