As technological partner of image and sound of the new stadium of Atlético de Madrid, the manufacturer will provide three videomarcadores, giant screens and walls in the Fan Zone and a ribbon board, in addition to the hundreds of screens for boxes and common areas, according to the agreement signed between the two organizations for the next three seasons the club Atletico.

LG and Atlético de Madrid Agreement Metropolitan Wanda

Shared values and technological innovation are the hallmarks of the partnership who yesterday presented the President of the Club Atlético de Madrid, Enrique Cerezo, the President and CEO of LG Electronics IberiaJaime de Jaraiz, by this last company becomes technology provider of image and sound of the new Wanda Metropolitan Stadium, such and as already announced Digital AV Magazine.

The agreement between the two companies will be in effect the next three seasons, until 2020, and has as a technological axis technology OLED developed by LG, "because we are the only brand that manufactures OLED in large format, a technology that is the future of the TV" ", and for this reason we want to collaborate with our best product to become the most innovative of the world Stadium Wanda metropolitan", has assured of Jaraiz.

LG and Atlético de Madrid Agreement Metropolitan Wanda

Both managers, who accompanied the players Fernando Torres and Koke, emphasized that this collaboration answers in addition to "shared values: the effort and spirit of self-improvement, improvement constant and, above all, a passion for innovation-" says Jaraiz-. LG is a humble company that meets now seventy years of effort-based activity, the team work and innovation."

For his part, Enrique Cerezo, stressing that "Atletico de Madrid and LG we are prepared to work and overcome us following the signs of identity and values that we share. "In September we premiered the Metropolitan Wanda and there partners, fans and followers can check and enjoy all the advances that have promoted in a project that bears the stamp of a leading company in innovation is LG".

LG and Atlético de Madrid Agreement Metropolitan Wanda

Audiovisual innovation

In addition to a logo combined that collaboration between the two organizations, the opening next month of September of Wanda Metropolitan Stadium in the 2017/18 season, will be visible to the public in general.

As noted by cherry, "represents a qualitative leap forward in the construction of stadia and the use of technology to enhance the experience of the spectators at the soccer appointments, as well as in Atletico de Madrid by differentiate bet in the" "personalized service to its visitors, before, during and after events sports and others that take place on the premises".

LG Wallpaper Atletico Madrid Agreement

The project, led by LG Electronics España professional area, LG Partner 360It envisages the deployment of 900 screens in the boxes and common areas; a ribbon board; three videomarcadores, as well as giant screens and video walls in the Fan Zone.

As evidence of this technological innovation, during the event was the new OLED Wallpaper, a television of only 7 kg. of weight that can be hung on the wall with magnets and a flexible of only 2 mm thick display, which is showed the emotional video of the recent homen AJE to the historic estadio Vicente Calderón by rojiblanca family.

LG Wallpaper Atletico Madrid Agreement


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By • 24 May, 2017
• Section: Study cases, OUTSTANDING, Digital signage, Display, Events, Business