For the campaign launched by the national body of carabineros has been used the Scope app of Aumentaty with a pendant that the little ones will wear tonight, and that combines play and interactivity.

Aumentaty Scope on Halloween Seguro Chile

The national body of carabineros of Chile has launched the campaign 'Safe Halloween' to prevent children from getting lost on this festive night. And for its execution it has had the participation of the Spanish company Aumentaty.

Aumentaty Scope on Halloween Seguro ChileThis campaign was already carried out last year, with the aim of reducing the numerous complaints for children lost during this celebration, además de fomentar la seguridad de los menores. For the second year in a row, el cuerpo de seguridad chileno la ha vuelto a organizar y, on this occasion, ha contado con la empresa Aumentaty y su app Scope para llevarla a cabo.

The project, usando esta tecnología, se basa en el reparto (o descarga) de un colgante con el emblema del cuerpo de carabineros de Chile. Like this, la clásica calabaza, un vampiro y un frankenstein en realidad aumentada servirán para que los niños y niñas que participen con un componente elevado de seguridad. Este escenario de provocar juego y participación en el propio reverso del colgante, provoca según el cuerpo de los carabineros que el niño quiera llevarlo. En el anverso, cualquier niño que lo tenga puede rellenar con su nombre y el de los padres o tutores, as well as a contact telephone number.

From Aumentaty, Javier Tatay, the Project Manager, stresses that an event of this magnitude "requires, If you want to do it right, something children find natural, Hence, the pendant is half serious and with content that protects them, half a game, What invites them to, in a natural way, wanting to wear it".


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by • 31 Oct, 2017
• section: augmented reality