JCDecaux revolutionizes Singapore's OOH advertising landscape

The agreement signed with LTA gives you the management and maintenance, for seven years, of the advertising displayed in 1.459 bus stops. The concession includes 800 advertising screens.

The Land Transport Authority (LTA) has awarded an exclusive seven-year contract to JCDecaux to take care of the management and maintenance of the advertising that will be displayed in 1.459 bus stops, distributed throughout Singapore, An area that has a population that exceeds 5,6 million inhabitants.

The concession includes 800 Advertising panels, comprising digital displays, especially on Orchard Road, offering a complete OOH digital network in the city. JCDecaux will deploy its intelligent digital solutions to maximize the impact of advertising and create a better experience.

JCDecaux won its first bus advertising concession in Singapore almost 20 years, A contract that launched the brand's operations in the area. During this first concession, of 1999 to 2011, pioneered numerous innovations such as the introduction of double-impact advertising in locations within the city and creative 3D designs on bus roofs.

With this award, JCDecaux to expand presence in Singapore, including major financial districts, as well as shopping and leisure centres in Orchard, Scotts Road and Shenton Way. likewise, it will also strengthen its brand in urban areas that have a high concentration of tourists and professionals such as Beach Road and Tiong Bahru..

The addition of the bus platform to the brand's existing airport portfolios, shopping malls, Cinemas and billboards will strengthen the brand's presence in the country, Enabling advertisers to reach a wide range of moving audiences across multiple segments.

“This is also a time to bring to this smart city our best digital media resources combined with our unique content management platform., SmartContent, that will serve to enrich the way in which brands communicate with the millions of passengers and passers-by who pass through these areas daily.”, explains Jean-Charles Decaux, co-CEO of JCDecaux.

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