Companies choose Barcelona as a venue to cater for its European customers, Middle East and Africa, offering them the possibility of knowing in a spacious showroom new.
Laird Y Planar they have opened this Thursday in Barcelona its new headquarters from which will serve the markets of Europe, Middle East and Africa. Located in the popular Marina Avenue half way between the monumental Sagrada Familia and the sea, the new offices have more than 500 m2, containing among others a spectacular showroom where latest innovations shown in action both on display as in LED.
Marco Bruins, Leyard EMEA CEO, highlighted at the opening the strong growth experienced by both companies passing of Bill by 2015 just 310 million dollars to more than 1000 in 2017. Also the benefits have multiplied the approximately 60 million by 2015 to more than 190 of the last financial year.
The acquisition of Glux in 2014, Planar (2015), Linso (2016) and Natural Point (2017) justifies this exponential growth in Leyard.
As for the regional market share, Bruins reviewed Italy, United Kingdom, Middle East, France, Switzerland, France, Luxembourg and Austria dominate 80% of the company's international sales.
To respond to the growing demand in these markets, Leyard and Planar just opened a factory in in the town of Zaborske near Prešov (Slovakia) with more than 3,000 m2 of surface. The new plant complements the existing manufacturing Leyard and Planar in Oregon (USA), Shenzhen and Beijing in China.
The opening of these facilities occurs immediately after the report world of the market of screens LED Futuresource Consulting, which, for the second consecutive year, ranked Leyard as the market leader in LED displays small pitch.
"Europe is a critical market for us and the new facilities will allow us to show the latest solutions in LED and LCD being even closer to our European customers, Middle East and Africa; At the time, let us extend the manufacture of high quality LED to a key region of the world", said Bruins.
Bruins will have Spanish professionals for top-level positions in the European structure. Besides Idoia Ruiz, his personal assistant, the CEO has Christian Orcin as VP Product Marketing, and Desireé Cendón as Director of marketing.
Bruins framework has also highlighted "the excellent line of products of the companies, its international focus, references of first level in very diverse vertical sectors and the superb marketing support".
"Chris Van Elslander, VP Sales EMEA, has assured that the aim of the"EMEA Team think global and act local holding "Leyard next Planar form an unbeatable combination" will be.
For his part, Christian Orcin underlined that Leyard and Planar always focus on premium products, being Leyard pioneered the development of small pitch technology. Orcin commented that innovation is the only secret of the strong growth of both companies.
The news that you can find those who visit the showroom of Leyard and Planar include a LED video wall of 0,9 mm. direct mount to wall and maintenance front (Direct Light), as well as the LCD Clarity Matrix G3 videowall offering 46 "& 55" with an ultra-thin bezel and possibility of control and processing office.
Also presents new solutions which Leyard and Planar have released in the latest ISE and seeking to cover new market segments such as retail or rental at a more affordable price. It is the case of VM, QE, TVF or VersaLight series.
Over the coming months, Leyard and Planar will launch new proposals as CaronLight with a new system of control (Q2 2018), DirectLight X with video control (which will be launched at the upcoming InfoComm) or a restyling of the popular series TWA (Q4 2019).
Orcin has commented that "we intend to make our showroom your showroom" so inviting to partners and customers to test different solutions, go to training or access to service and repair certificate and now closer.
Leyard and Planar are expanding their sales organization European opening markets as broadcast, rental or control rooms. Precisely the new showroom did not want to be a showcase without more of products but that the Organization of spaces is designed according to the different vertical markets.
For broadcast, for example, we find the videowalls LED of the TVF, TVH in 1.6, TWA MT32 series or a large multitouch led wall. TWS 1.5 and TWA series are also on display.
Also features the popular Carbon Light in different configurations of pitch, calling attention a few striking suspended cubes on the roof (CLI 2.6) designed with modules in this series.
In terms of display, in addition to Clarity Matrix G2 and G3 systems, we will display 4 K Ultra Res (UR-9851-ERO) or the QE 7550 display.
In addition to the space dedicated to the showroom new offices feature spacious areas for meeting, training and hold all kinds of events. It will also serve as a flexible workspace for European marketing and sales team.
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