This store from the Madrid Airport offers an experience of augmented reality travelers with an interactive photocall Telefónica On The Spot Services and Imascono.

Telefonica On the spot imascono madrid-barajas airport

Boost space and enhance the user experience while purchase is the goal of the augmented reality project carried out by the Creative Studio specializing in this technology Imascono Y Telephone On The Spot Services World Duty Free Terminal 4S store of the Airport Adolfo Suarez Madrid - Barajaswhere has been created an area where passengers can interact with virtual elements during timeouts.

It is a large display that simulates an interactive photocall, created by Imascono and named Kimchi, which with the slogan 'dive with Duty Free Madrid and share your photos', a virtual marine Fund has been established to make travelers is a photo- dressing up virtually with costumes of diver, diving goggles, or playing with fish and starfish in his hands, etc. which can then share directly in their social networking profiles.

Telefonica On the spot imascono madrid-barajas airportSince its launch, this original initiative has increased the influx of travelers to this establishment, as well as stay at the same time, as has been able to collect with the technology of data analysis -big data-showing these parameters anonymously and that shows that the impact generated with such actions to the business has been very positive.

Kimchi, the virtual Imascono photocall, boasts a Kinect device that detects motion, a program of augmented reality and content developed specifically for this project. As its developers at Imascono, "it is not something casual. Augmented reality allows you to generate greater commitment or engagement with the mark, which allows to establish a long-lasting relationship, it is non-intrusive activity, at a time that enables the creation of brand ambassadors".


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By • 30 May, 2018
• Section: Study cases, Augmented reality