From 2 to 5 February 2021, Integrated Systems Europe (ISE) will celebrate its first edition in the Fira de Barcelona Gran Via venue, generating an economic impact of about 400 million euros, as they noted in the official press conference held yesterday in the Catalan capital.

ISE fira barcelona

Despite the fact that the organizers of Integrated Systems Europe)IF) was treated the world announcement of his change of venue, from Amsterdam to Barcelona, will be officially on July 19, it could not be and a few days ago early statements made that Integrated Systems Events I had to publish a statement confirming the news and clarifying some terms (details on) digital AV).

ISE fira barcelonaThe initial planning followed its course, and yesterday, at the Cent Salon of the Barcelona City Council, was held at the constituent instrument to the media, with the presence of authorities and owners of this contest and of the Catalan capital, as Mike Blackman, CEO of Integrated Systems Events; Tabatha O'Connor, global President and CEO of Cedia; David Labuskes, CEO of Avixa; ADA Colau, Mayor of Barcelona; Angels Chacon, Minister of enterprise and knowledge of the Generalitat, and Constantí Serrallonga, director-general of Fira de Barcelona.

ISE fira barcelonaISE 2021 Edition will be held from 2 to 5 February of that year, in the Fira de Barcelona Gran Via venue, "says one of the major trade fair institutions in Europe - Blackman-, and Gran Via is one of the largest and most modern of the continent which combines architecture and outstanding features".

The continued growth of ISE, around 10% in exhibitors and visitors every year, as well as the audiovisual industry and integration of systems, with forecasts of 5% annually until 2021, have been the main reasons for the relocation of the contest in Barcelona, "a perfect location", underlined Blackman, to keep this pace of growth.

ISE fira barcelonaFigures provided by this directive also guarantee the success of the new headquarters in the edition of 2021, since this world fair of the AV industry will mean an economic impact of about 400 million euros, a figure that will likely be multiplied between twelve and twenty times, adding the business around this event.

Blackman has also highlighted the role of Fira de Barcelona as a reference in fairs and international events, such as Mobile World Congress)MWC), which also has its editions annually in the month of February, while no authority has officially ruled to a possible change of date of the latter ending its contract through 2023.

Neither Blackman and other officials present at the official announcement have entered in detail, despite some media inquiries, on political issues in Catalonia, which this directive has settled with a "hope take root us here".


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By • 20 Jul, 2018
• Section: Digital signage, Display, Events, Business