With a design that pays tribute to the cinematic presence of Almeria, in which interactive AV technology integrates with architecture, and a kilometre long red carpet for his inauguration, which has entered the Guinness World Records.

Chapman Taylor Necsum Bogaris Mall Torrecardenas

The project designed by Chapman Taylor Madrid Studio for the Mall Torrecardenas, property of Bogaris RetailHe is inspired in the world of the cinema and in the presence of this Andalusian city by numerous national and international films.

With this concept, this mall opened its doors some days ago with the deployment of the long red carpet in the world, after their official certified by Guinness World Records, to date.

Chapman Taylor Necsum Bogaris Mall Torrecardenas

To this singular concept is added also audiovisual and interactive technology to create a digital purchase and entertainment unique experience to its visitors, which has been defined, designed and executed by necs, specialist in audiovisual and interactive projects, digital architecture and artistic lighting and digital content.

One of the big complaints in this sense of the installation - with 60,000 m2 of commercial space, distributed in 20,000 m2 of specialized areas and 40,000 m2 of shopping arcade, along with 3,000 free parking spaces - is a large Led screen, which is in one of its main entrances to greet visitors, and is integrated into the unique architecture of the facade.

Chapman Taylor Necsum Bogaris Mall Torrecardenas

Digital content displayed in this screen and interactive digital interiors follow the cinematic theme of movies recorded in Almería, which are combined with actions of 3D animation, video art, augmented reality with to "generate emotions and new forms of entertainment, in which visitors are the major players, which will make feel each person as a real movie star".

An experience that has taken such actions of digital art integrated into the architecture and transformation of buildings as a tourist and cultural attraction of great impact, that are being made in Korea, San Francisco, among other cities.

Chapman Taylor Necsum Bogaris Mall Torrecardenas


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By • 26 Oct, 2018
• Section: Study cases, OUTSTANDING, Digital signage, Display