Daktronics' curved Led super display surrounding Mercedes-Benz Stadium in Atlanta (Us.), known as 'The Halo', was the great visual protagonist to achieve this spectacular experience of the fans.

Mercedes-Benz Atlanta Stadium

Every February takes place the most important annual event in American football with the confrontation of the two best teams. This time, the brand new Mercedes-Benz Stadium Atlanta hosted the game between new England Patriots and Los Angeles Rams.

Daktronics was present once again, for the fifteenth consecutive year, in this great sporting event playing a key role with the sixteen Led screens installed, with a total area of 7.757 square meters, including the world's largest video scoreboard, known as The Halo.

This curved Led screen from Daktronics measures 17,56 meters high by 327,72 meters in length. To get an idea of its dimensions, suffice it to say that a helicopter can fly through it and that its length is equivalent to that of three football fields..

A large totem pole, a triangular and curved videowall, High-resolution, pixel-dense LED displays in club areas, in addition to the 5.755 square meters of curved screen Halo that crowns the stadium are a good example of the uniqueness of the project carried out by Daktronics.

Jay Parker, vice president of live events of this multinational, "This year's match is very important for Daktronics, our teams have been used in the grand final over the last fifteen consecutive seasons of professional football. The Led screens used at the Mercedes-Benz stadium in Atlanta add up to the largest installed area in any stadium of the highest level in the world, with the main objective of offering the highest level of spectacle to the public and improving the fan experience on match days".

The result of this project and, specifically, in this important sporting event, can't be more positive, as Parker assures: "we are proud to contribute with our highest technology to exalt the best sporting events and, in the case of this match, with the biggest video scoreboard of the moment".

A match of this magnitude requires special attention and support, both in the preparation of the event and on the day of the meeting. To do this, Daktronics had four technicians of screens and two of control systems throughout the weekend in which the great sporting event took place.

Daktronics staff carried out numerous pre-event checks and, during the match, the technical team remained alert to any incident that could occur. At last, all Daktronics systems and displays worked perfectly.

Sarah Rose, Vice President of Services, Daktronics, "We have become accustomed to supporting the highest level sporting events with the highest audience year after year. The fact of having a team of professionals our company in the stadium that hosts the event is really an added value that we bring to our customers, something that, unfortunately, sometimes it is not taken into account when buying a screen. We are always prepared and available to ensure that everything works as expected.".


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by • 20 feb, 2019
• section: Case studies, outstanding, HIGHLIGHTED Case Study, Digital signage, display, Events, Dynamic advertising