The deployment of this software of digital signage in the circuit of more than four hundred screens of this chain of toys manages to transmit a modern and dynamic image of the entire network of stores, at the time posed a new source of revenue for the company.
The Spanish chain of toy stores Toy Planet It has transformed the concept of all its stores to bet on technology and include distinguishing elements of digital signage as a new channel of communication with customers.
Toy Planet makers sought to integrate digital signage in its network of stores through a tool that brings immediacy, spectacular, efficiency and highlighted its brand philosophy, at the same time allowing to reduce the 'ecological footprint' that leaves the traditional signage to reduce costs.
The challenge of the mark consisted of connecting this technology with the management tool offers and promotions, station shared with points of sale and the website, thus impacting messages and announcements from manufacturers (corresponding to 80% marks the assortment of stores).
As a result, advertisers can now hire a space within this circuit and achieve a greater impact to be at the point of sale, where customers make the decision to purchase.
Management unified and segmented
To answer all these objectives, Icon Multimedia has installed its software of digital signage Deneva in a circuit of four hundred screens in more than 233 points of sale that has the string of toys distributed throughout Spain. Screens incorporate a SoC that reduces the installation time and maintenance.
Deneva enables unified management of all points of view and content segmentation of the content in a simple way, in a way that offers can be released by stores, location or in relation to the existing stock.
Thanks to the incorporation of Deneva in this digital circuit, Toy Planet is able to monitor such content and generate reports for each advertiser, knowing at all times the State of his campaign and its profitability.
"We have been looking for options in the world of digital signage. Deneva has been the first to offer us a solution that met our expectations - explains Ignacio Gaspar, managing director of Toy Planet-. It allowed us to implement, in a simple and agile, a new tool to convey a modern and dynamic image of our network of stores, at the same time which has resulted in a new source of revenue for the company".
Modern and profitable image
The evolution of the Toy Planet stores has been reflected in the creation of new spaces in their establishments, where innovation is the key to enhance profitability and a modern image. The points of view have been located both outside and inside the network of stores.
The integration of large vertical screens in the windows, resembling traditional posters, looking to attract customers to the inside of the establishment. While inside, its location is the differentiating factor that allows you to enjoy a unique shopping experience.
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• Section: Study cases, OUTSTANDING, Digital signage, Display, signs distribution, dynamic Advertising