For the realization of this project, the Aumentaty company has installed the CubeWall, room immersive of 4 × 4 meters and 3.20 meters, which makes the user at the center of the experience.

Aumentaty room immersive bullfighting Madrid Center

He Bullfighting Museum Plaza de toros de Las Ventas, dependent of the community of Madrid, it has created a new space immersive showing content that make travel to the user along the path that makes the bull, from its source to the square.

This space has been created in a room of the Museum that is, wall with wall, with the courtyard of horses from the Madrid Bullring of Las Ventas. With an area of 22 square meters, visitors experience the life of the bull in a pasture, a rapid closure and also the expectation after the barrier in an afternoon, watching the albero.

Aumentaty room immersive bullfighting Madrid Center

For the realization of the project, the company Aumentaty you have installed a solution called CubeWall. One room 4 × 4 meters immersive and 3.20 metres approximately in height, which makes the user at the center of the experience. On its walls is projected content with 4 K resolution.

“Han entendido perfectamente el uso de una sala inmersiva como esta y han pintado de negro suelo y techo, lo que provoca, aún más, la sensación de estar viviendo algo único”, explica Juan Vicente Moret, director comercial de Aumentaty.

Actualmente, se encuentran disponibles para el público hasta ocho proyecciones distintas, con una duración media de entre 1,5 y 3 minutos.

Aumentaty room immersive bullfighting Madrid Center


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By • 12 Mar, 2019
• Section: Study cases, Display, Projection, Augmented reality, Simulation