For the realization of this project, the company Aumentaty has installed the CubeWall solution, An immersive room of 4×4 meters and 3,20 meters high, that puts the user at the center of the experience.

Aumentaty immersive room bullfighting center Madrid

the Bullfighting Museum of the Las Ventas bullring, dependent on the Community of Madrid, It has created a new immersive space where content is shown that takes the user on a journey through the route taken by the fighting bull, From its source to the square.

This space has been created in a room of the museum that is, wall to wall, with the horse yard of the Madrid bullring of Las Ventas. With a space of 22 square meters, The visitor will experience the life of the bull in a pasture, A dizzying running of the bulls and also the expectation behind the barrier in an afternoon, Seeing the Albero.

Aumentaty immersive room bullfighting center Madrid

For the realization of the project, the company Aumentaty you have installed a solution called CubeWall. An immersive room of 4×4 meters and 3,20 meters approximately high, that puts the user at the center of the experience. Content with 4K resolution is projected on its walls.

"They have perfectly understood the use of an immersive room like this and have painted the floor and ceiling black, what it causes, even more, the feeling of living something unique", explains Juan Vicente Moret, Commercial Director of Aumentaty.

currently, Up to eight different screenings are available to the public, with an average duration of between 1,5 and 3 minutes.

Aumentaty immersive room bullfighting center Madrid


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by • 12 sea, 2019
• section: Case studies, display, projection, augmented reality, simulation