The entrances of the parking lot of this shopping center in Barcelona have two indoor Led screens to create a high-impact visual experience when customers access with their car.

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Located in Barcelona, on the busy Diagonal, the mall L'illa Diagonal has trusted the specialist LED&go with the installation of two Led screens at the entrances to the car park to expand the advertising support in digital media with this display technology.

Those responsible for the center wanted to carry out a commercial communicative action of high impact, through visual digital media, from the moment visitors accessed the facility with their car and passed through the car park.

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currently, L'illa Diagonal has two Led screens indoor Led&go, each with a size of 7m2 (from 3.5×2 metre), with 6mm pixel pitch and 1000cd/m brightness2 Nits.

These Led systems suppose an advertising support available to the brands and premises that are in this shopping center, offering a great visual effect for potential customers who come to the center for the parking lot, with the capacity to 2.400 vehicles that can be parked inside, "creating a positive user experience that, at the same time, that is effective and profitable at a commercial level", point from the company.

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by • 22 Oct, 2019
• section: Case studies, Digital signage, display, Dynamic advertising