Clear Channel and Luca Audience apply artificial intelligence and big data in outdoor advertising

The multinational advertising media, with the help of this technology company, has created the Clear Targets tool to give advertisers an accurate analysis of their DooH investment.

With the aim of differentiating and improving revenues in outdoor digital advertising, Clear Channel has developed its own tool, named Clear Targets, providing detailed information on impacts, scope, frequency and affinity of purchase of passers-by in the city and offer it to advertisers, thus making your investment more efficient.

To achieve this, the company has collaborated with the technology company Luca Audience, that has applied artificial intelligence and Big Data technologies to outdoor digital advertising in Peru applying the same process as in online advertising, segmenting the audience.

Thanks to the impacts (Insights) obtained through Luca Audience's intelligent analytics data, advertisers of the outdoor media managed by Clear Channel can identify audiences with Clear Targest and design tailor-made marketing campaigns.

As Tommy Muhvic points out – Paint, commercial manager of Clear Channel, "The Clear Targets platform allows us to understand the demographic of the audience and we add the development of layers that overlap on our elements.. We can thus segment the preference or affinity that each of our advertisers is looking for. It is an innovative Big Data product that allows us to differentiate ourselves and be one step ahead to offer ad hoc marketing campaigns".

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