In Dubai Technology Week, Gitex 2019, participants such as Huawei, STC, TRA and Etisalat opted to incorporate Absen's Led screens into their exhibition areas.

Absen at Gitex 2019

Following the success of Gitex 2018, in which numerous solutions were deployed Absent, including an innovative 3D robotic videowall at the Etisalat, this year has again played a leading role in Dubai's Technology Week.

The event, which took place in early October at the Dubai World Trade Center, is one of the biggest technological events in the world. With the attendance of some 100,000 visitors and 4,500 exhibitors, from more than 140 countries, the most innovative technologies were shown in the areas of artificial intelligence, robotics, mobility and 5G connections.

Huawei, Saudi Telecom Company (Stc), the Telecommunications Regulatory Authority (Tra) and Etisalat were some of the companies that chose to incorporate Absen screens into their stand designs. In total, more than a thousand square meters of Led technology from this manufacturers were integrated in and around the cabins of the companies in order to make a great visual impact, in addition to driving and creating brand experiences that attracted visitors.

Absen at Gitex 2019

Saudi Telecom Company (STC), the largest telecommunications company in the Middle East and North Africa, showcased its digital solutions under the theme "Solutions of Tomorrow, Today".

The company deployed a transparent display that was perfectly integrated into the stand design. The Led videowall, with a 3.9 mm pitch pixel was used to present key messages about the company's brand and the theme of the event. In addition, STC also used 4.8mm Led panels that were mounted on the ceiling to create a more enveloping effect.

For its part, the Telecommunications Regulatory Authority (TRA) installed two huge wave-shaped Led banners covering the front of the stand.

Absen at Gitex 2019

With a size of 144-2 meters, the two spectacular screens were built with a 2.9 mm Absen Led model, reflecting the company's commitment to driving digital transformation in the UAE under the slogan "Where technology meets the future."

Vibrant colors and high-quality images made your stand visually eye-catching. Inside the cabin, a column that went from the floor to the ceiling was decorated with four 2.9 mm Absen screens. The four-sided Led column provided another centerpiece that elevated the experience for visitors to the stand.

Absen at Gitex 2019

For its part, Huawei partnered, once again, with Absen to showcase its Smart City solutions and 5G ecosystem using the Acclaim A27 series.

A 1.5 mm display was used to create a Transportation Intelligent Operation Center and a 2.5 mm Intelligent Operation Center to design an Intelligent Video Brain & Operation Center.

Absen's Acclaim A27 series features a 27.5-inch size and 16:9 aspect ratio and features a modular design. This makes it the ideal solution for corporate, retail and control rooms, combining the benefits of LCD and Led technologies.

Absen at Gitex 2019

Telecom company Etisalat also used Absen screens at its stand for the second year, creating a 3D robotic videowall. Each display module moves independently, providing a multisensory 3D video experience for the audience.

Other Led displays were placed on the inputs and outputs, as well as in the aisles, where video panels were installed to play advertisements and display sample information.

"Gitex Technology Week is the largest IT industry exhibition in the Middle East region. It's also a great meeting of the latest AV technologies. Led technology is an ideal digital display solution for its advantages of high brightness, precise colors and the ability to create large format shows flexibility", says Jet Liu, Market Manager of the Gulf in Absen.

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By • 12 Nov, 2019
• Section: Study cases, Digital signage, Display, Events