Benetton digitally transforms its Barcelona stores with Waapiti

A digital signage network consisting of different Led panels and LCD screens has been installed, musical atmosphere and an enveloping fragrance that aromatizes and welcomes at the entrance.

United Colors of Benetton has trusted in Waapiti and TMM Group for the renovation and digital transformation of its stores on Passeig de Gràcia 69 and Diagonal 605 (Barcelona). The Italian fashion brand has installed Led panels in its windows and has completed the audiovisual experience with musical atmosphere, performed by Sonat Sounds, and an enveloping fragrance that aromatizes and welcomes at the entrance.

This new digital transformation project, has the integration of different digital signage solutions such as Led panels, LCD screens in different areas, videowalls in boxes and an interactive application that seeks customer satisfaction.

On Passeig de Gràcia 69 a Led arc of 16 metre, that starts at the plant -1 and go up to the entrance hall. A store access gateway helps create a fully immersive visual experience. And it is that the feeling when crossing the entrance of this store is to cross a tunnel of color in movement, thanks to the contents that run throughout the Led arc.

In the Diagonal store 605 the experience is totally different. The location of the store is in a separate building with four showcase walls. The Led panels of four meters high, have been located in the four columns of the establishment that support the structure of the building, allowing to decorate each column individually and at the same time functioning as a single content.

The architecture of this space together with the Led creativity transform the store into a unique place in the world of retail.

The audiovisual experience is consolidated with the musical atmosphere of the brand made by the specialist Sonat Sounds. This musical channel design adapts to the brand and its conceptual evolution of the new collection that Jean Charles Castelbajac has inspired.

The management of the new Led formats, the musical setting, like the rest of digital signage screens, is carried out through the audiovisual content management platform Waapti, from where the entire network of digital signage and piped music in Spain is already managed.

The implementation has been very fast thanks to the plug system & Waapiti play, that allows both music and screens to clone quickly, through labels, the schedules and contents in the new facilities.

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