MMMAD will turn Madrid's urban space into a great window of digital art

During the month of May, the urban festival of digital art (MMMAD) transform urban media for advertising use into cultural spaces where the work of 54 Artists. Immersive experiences can also be seen and workshops and digital meetings will be held.

The first edition of MMMAD, the Urban Festival of Digital Art of Madrid, will turn the city into the epicenter of digital art throughout the month of May. This event will be deployed throughout the city with an extensive program that includes exhibitions of national and international artists in the digital canopies of JCDecaux, screens Roca Madrid Gallery and the super 8 in Press Palace or the Equis Room.

Immersive installations will also be displayed on the giant curved screen of Ideas Workshop or the geodesic dome of the new space DOMO360, where pieces by Peru Medem or Daniel Canogar will be shown.

likewise, a program of workshops and digital meetings will be offered in The Burning House and the Space Telefónica Foundation.

The program is completed with the visual scketches that will be projected on the digital façade of Medialab Prado, selected in the call for your La Plaza Program. Another international call for artists will also be organized through Instagram, where the winning projects will be part of an interactive exhibition that will take place in the garden of the Goethe-Institut of Madrid and the LABA School of Art, Design & New Media, of Valencia.

The poster of initiatives will be completed with an online program, which will be retransmitted through the channel of Twitch of the festival, and the activation of two artistic spaces in Carabanchel: Antillón House, with the exhibition Rebel Soft, and a performance in Room Number 34, that connects physical and digital space.

A sample of 54 Artists

In total, 54 artists from 15 nationalities - with an average age of 33 years and a total of five million followers- will exhibit their works on screens throughout the city, transforming the urban space into a great window to digital art to bring this discipline closer to the general public and place Madrid on the international map of digital creation.

Pol, the first virtual influencer (CGI) Spanish, will be in charge of inaugurating the festival on Monday 3 May from Sala Equis, that participates in the festival with its interior screen, and through MMMAD's Twitch channel.

In addition to launching a digital manifesto on the identity and ambiguity of what is real and what is not, will present its new video clip, directed by digital artist Andrei Warren.

At this event, sound artist ALV Adina will present her new EP The Cuerpa and the public will attend an appearance of Onyx, an interdimensional being of litmus skin and variable morphologies.

Digital culture and public space

The directors of MMMAD, Aida Salán, Cristóbal Baños and Diego Iglesias, who are part of the creative studio Hyper Studio and the contemporary art platform Finding Art Madrid, propose that the festival explore the intersection between digital culture and public space, innovating in formats and converting urban supports for advertising use into cultural spaces.

Proof of this is Social Motion, an exhibition that is exhibited from the 1 to the 15 of May in the digital canopies of JCDecaux located in the axis of the streets Fuencarral, Goya and Cibeles.

Along this tour you can enjoy this collective exhibition of international artists and creators of the Harddiskmuseum, a museum of digital art stored on a hard drive of 2 TB and created by the Spanish Solimán López.

In this exhibition you can see the works of 15 international artists among which Ines Alpha stand out, Claudia Maté, Exitsimulation, Esteban Deacon or Cool3DWorld. In addition, it will be possible to deepen the project through the meeting The new spaces of digital art, which will take place at Espacio Fundación Telefónica.

Another innovative example in format and space for art is Roca Madrid Gallery, that during the month of May will transform its screens into cultural devices, both the urban eight-meter and the interior, to host Fluids, a collective international exhibition, and site-specific, with works by digital artists Andrei Warren, I say Digital, Rachel Lamot, Harriet Davey and Yilmaz Sen, curated by Lola Zoido, Mit Borrás and Yosi Negrín.

MMMAD festival seeks to support emerging talent, programming young artists and creators like Teresa Rofer, The Rodina or Andrei Warren, with established artists such as Zach Lieberman, Daniel Canogar or Marina Núñez.

Throughout the month, Super screens 8 of the Palacio de la Prensa will become cultural devices to show the work of the Anglo-Spanish artist Natalia Stuyk.

Immersive experiences in 360 Degrees

of the 13 to the 16 May, the DOMO360 space, located in Ciudad Universitaria, Display ARAN360, an immersive projection of 50 minutes long, to be seen in a geodesic dome of 22 meters in diameter, and where five works by Peru Medem+Alba del Castillo will be offered, Marina Nuñez, Daniel Canogar, Amaya Hernández and Teresa Rofer. This project is a collaboration between Aran Art Network and the RTVE Audiovisual Innovation Laboratory.

In addition, the multimedia space Taller de Ideas will open its doors for the first time to digital art to show, every weekend in May, an immersive piece by an international artist of recognized prestige.

10 giant curved screen×3 metros will host the interactive installation of Vitamin Studio (7-9 May) and the works of The Rodina (14-16 May), Estela Oliva (21-23 May) and Zach Lieberman (28-30 May).

Workshops and digital meetings

MMMAD workshops will take place at La Casa On, the online programming of La Casa Encendida.

of the 4 to the 21 in May, three online workshops will be held where topics such as: define what digital skin looks like, how augmented reality is worked on or what impact Google Maps has on our cities.

These courses will be accompanied by three public online talks, issued by zoom, taught by international guests such as Keiken, Mario Santamaría or Georg Fassl.

The festival is also proposed as a platform for visibility of new spaces in the city. The programming accompanies the activation of a Space in Carabanchel: Antillón House, that will open its doors with the exhibition Rebel Soft, a dialogue of innocence and rebellion by the hand of the Salamanca artist amor.amor.amor.a.m.o.r and the Marseillaise sltcamille; and activates a performance by Jesu Moratiel on transfers between physical and digital world in Room Number 34.

The festival is completed with an online program through its Twitch channel, where screenings will be issued, meetings and conferences; and an international call for AR art in Instagram filters, open during this month of April.

The winning proposals, that address issues such as cyborg organisms, mutant skins or glitches of reality, are part of an interactive exhibition of Instagram filters that takes place in the garden of the Goethe-Institut in Madrid and will later be shown at LABA School of Art, Design & New Media, in Valencia. Of the selected projects, three of them will win the LABA Valencia Awards.

The MMMAD festival is supported by the Ministry of Culture and Injuve. The edition 2021 has been developed thanks to the artistic collaboration of Harddiskmuseum, Aran Art Network and the Audiovisual Laboratory of RTVE, and spaces: JCDecaux, Roca Madrid Gallery, Equis Room, Ideas Workshop, Antillón House, Room Number 34, DOMO360, The Burning House, Space Telefónica Foundation, Goethe-Institut Madrid, super 8 and Medialab Prado.

 

Other articles on Aran Art Network, Antillón House, Dome 360, Telefonica Foundation Space, Goethe-Institut Madrid, Room Number 34, Harddiskmuseum, Injuve, JCDecaux, The Burning House, RTVE Audiovisual Laboratory, Medialab-prado, Ministry of Culture, MMMDA, Roca Madrid Gallery, Equis Room, Ideas Workshop