SNA Display en ATT Discovery District

At the new destination designed in downtown Dallas, At&T Discovery District, SNA Display ha instalado más de 3.657 m2 of Led technology. In total, 13 screens and 100 millions of pixels.

At&T ha construido un nuevo destino en el centro de Dallas conocido como Discovery District. Un espacio que definen en la compañía como un lugar de encuentrodonde la tecnología, la cultura y el entretenimiento se combinan para crear experiencias únicas”. Unas experiencias que se muestran en más de 3.657 metros cuadrados de lienzo digital diseñadas con la tecnología Led de SNA Display.

Se trata de un lugar para que el público y los profesionales disfruten de una experiencia de tecnología inmersiva, understand the power of networks, interact with new experiences and get to know the telecommunications and technology brand AT&T.

SNA Display en ATT Discovery District

SNA Displays supported the AT team&T during project planning meetings and helped with technical details. It also manufactured and installed the main digital display systems. Fue seleccionado para proporcionar más de 3.657 square meters of digital canvas. In total, has manufactured, supplied and installed 13 Led screens and 100 millions of pixels for the city's new flagship destination.

La firma global de diseño y arquitectura Gensler ha proporcionado servicios de diseño, architecture and project management for all aspects and phases of the project. He worked closely with AT&T to select and manage an alignment of digital artists to produce content on all screens.

Se han instalado pantallas Led de alta gama en The AT&T Experience Store y el vestíbulo de la sede de AT&T, aunque el lienzo más innovador es The Media Wall.

All are part of a digital network of integrated multimedia elements that enable immersive experiences with lighting control, audio and creative video content, lo que es posible gracias a un intrincado sistema de administración de contenido y plataforma diseñado e implementado por Moment Factory.

SNA Display en ATT Discovery District

The Media Wall

The most innovative digital art canvas is The Media Wall, a Led screen for outdoors 2.651 square meters of the Empire outdoor line of SNA Displays.

This surrounds the skyscraper that houses the AT&T Experience Store on the corner of Akard and Jackson streets. It is the highest-profile component of multi-purpose development focused on AT headquarters&T.

El Media Wall es un punto focal en Discovery District y cuenta con una resolución suficiente para dos pantallas 4K apiladas una encima de la otra con espacio para una marquesina digital.

Employs a pixel pitch of 6,67 mm with a resolution of 4.752 pixels high by 3.840 width, which gives you a total of 18,2 millions of pixels. It is one of the screens with a pixel pitch of 6,67 largest mm in the United States.

SNA Display en ATT Discovery District

One of the identifying features of this canvas is the narrow radius used to wrap the corner of the building. Allows content to flow through the northwest corner of the building without interruption. In this way, a complete picture on the screen wraps itself in a perfect curve.

The Media Wall ejecuta contenido creativo de grandes artistas digitales como Moment Factory o Refik Anadol. In addition, the entire screen is linked to a single central control system that incorporates other multimedia elements, including other screens, audio and lighting systems.

SNA Displays worked with Gensler, Yesco and Barnett Signs para instalar el enorme muro multimedia y ofrecer una pantalla queda vida al arte y los medios digitales con un gran detalle”.

As with many other large-scale displays, vertical subframe construction includes front access for easy service.

SNA Display en ATT Discovery District

The Discovery District Lobby

A key interior element of the project has been the lobby of the office tower 37 floors One AT&T Plaza. The space consists of eight digital columns evenly distributed (one of which is divided by the second level of the lobby), un gran videowall de tres lados conocido como ‘Media Box’ y un techo expansivo denominado ‘velo'.

The Led columns vary in height according to their location in the lobby and complement the videowall with synchronized artistic content. The 'veil' is a diffuse Led lighting feature of the second floor of the lobby that improves the experience by visually connecting all the elements of digital content with color.

SNA Display en ATT Discovery District

For led columns and Media Box, offering employees and visitors a cohesive digital experience that is engaging, interactive and unique, la firma de arquitectura y diseño Gensler seleccionó la solución de interior Brilliant de SNA Displays.

The small space between pixels of 1,92 mm and the extremely high resolution of the screens are designed for visitors who see them very close. In total, the lobby has almost 75 millions of pixels and 914 square meters of Led surface.

Core Creative Labs ha proporcionado la mayor parte del contenido para el vestíbulo. However, as with the rest of the Discovery District, the exhibits also feature synchronized abstract art from Moment Factory and Refik Anadol.

SNA Display en ATT Discovery District

At&T Experience Store

In the AT&T Experience Store have been installed two flat screen multimedia walls and a large curved column. The SNA Displays systems team integrated all display technology with its front system.

Estos activos de pantallas Led son los elementos claves de la tienda minorista de vanguardia, whose entrance is just below The Media Wall.

We were looking for ultra-fine tone Led technology that would allow visitors to explore with different immersive experiences, including interactive pop-ups for a limited time.

The three screens Led AT&T Experience Store belong to the brilliant interior product line of SNA Displays . Each features a pixel pitch of 1,92 mm y en ellas se muestra contenido de los creadores de experiencias de marca Twenty Four 7. as a whole, At&T Experience Store processes a total of 11,3 millions of pixels.

SNA Display en ATT Discovery District


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by • 30 jul, 2021
• section: fully, Case studies, Digital signage, display