MBFWMadrid PRG and MBCS

The 74th edition of MBFWMadrid, which opened yesterday in Ifema Madrid, has as background for its parades a large format Led screen of Prg and Mediabrands Content Studio, that improves the visualization of the face-to-face and online public.

Audiovisual specialists Prg and Mediabrands Content Studio (MBCS) have taken the catwalk MBFWMadrid, that yesterday opened its doors until the next 19 September, one Led screen of 40 m2 that complements with a spectacular image to the parades that take place in the pavilion 14.1 of Ifema Madrid, and is part of the actions to enhance the digitalization of the event.

This large format Led screen offers a total of three million pixels, with 16 grayscale bits and a refresh rate of 3.840hz. This visual system incorporates processors of Brompton, with a working capacity in the color space capable of reaching up to 12 Bit.

One of the advantages of this screen at the event, that has been designed to be filmed on camera, is that its Led finish allows to reproduce the pure black color, providing a great contrast in the recorded image.

All this creates a combination of screen and processors that, next to the media server Disguise, offers a spectacular live visual experience that has already been used in major events in recent years.

Contar con esta pantalla supone para MBFWMadrid un gran avance que permite mejorar la calidad de la imagen, tanto para el público presencial como para el público que lo visualiza a través de la plataforma”.


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by • 17 sep, 2021
• section: Case studies, display, Events