Icon Multimedia Deneva retail

The management of data and the management of these by digital signage solutions continues to be, generally speaking, the top priority for 2022, as the specialist advances Icon Multimedia, along with the advancement in hyper-personalization.

The Palencia company Icon Multimedia continues to work to transform the digital signage environment and shows trends and evolution for 2022, “a year marked by uncertainty and recovery”.

Generally speaking, the data management and the management of these in digital signage solutions continues to follow the main priority, However, the need to continue evolving and innovating means that cutting-edge technologies are integrated into digital signage and advance in the hyperpersonalization, point from this company, with the following trends for next year.

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Consolidation of ioT in the phygital store

The fusion of the Internet of Things (Iot) and artificial intelligence (AI) with digital signage solutions will be the key to differentiation for the digital transformation of business, given that the level of customization will grow greatly.

This integration makes the user experience much more comfortable. A clear example is its application in the retail sector, that allows customers to find the most suitable products quickly, through multi-channel experiences, thanks to touch screens, sensors, mobile content, Etc; achieving a very positive emotional impact.

Icon Multimedia Deneva IoT

QR code consolidation

One of the great challenges of recent years is that the digital signage is much more accessible. The pandemic has widespread the daily use of QR codes in any field, due to the need to interact without contact and respecting social distancing.

Integrating QR codes within digital signage allows people to connect with content, either to learn more, using the mobile phone as a second screen experience; or as a sales assistant to offer a much more personalized shopping experience for each customer.

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More sophisticated integrations of other platforms

The ability of a digital signage solution to communicate with other platforms is one of the competitive advantages that differentiates content managers from the market.

That's why, it will be time to perform more complete integrations: from much more advanced analytics, to complex developments adapted to the particularity of each business to get more out of the digital signage network and create a 360º solution.

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Proliferation of programmatic advertising

Programmatic digital advertising reaches the digital signage environment not only in its DOOH version, but that of conventional digital signage within each business.

This new and sophisticated line of marketing seeks to reach a much more specific target audience through the use of Algorithms to target consumers, based on your actual user data. In this way, it's easier to pitch specific content to the right person in real time.

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by • 28 Dec, 2021
• section: Digital signage, display, Studies, business, Dynamic advertising