LG at Movistar Academy Magariños

On the façade of the Movistar Academy Magariños a Led screen of Lg measuring 48 m2. It has a pitch of 3,91 mm and 4K horizontal resolution of 4.096×768 Pixels.

Fruit of the alliance between Telefónica Tech (Telefónica's digital business unit) and LG Business Solutions has premiered on the façade of the Movistar Academy Magariños a Led screen that exceeds the 48 square meters. This digital proposal places the sports centre at the forefront of the most cutting-edge European pavilions, reinforcing its iconic character by hosting the largest basketball academy in Europe.

"This technological breakthrough, promoted by Telefónica in the facilities of the Movistar Academy Magariños, is another step in the digitalization in which the world of sport finds itself. We are very proud to have participated in the conceptualization of the design of the screen that the club will wear, as well as in its installation, maintenance and intelligent provision of its contents through our SpotDyna platform with which it will improve the experience of the attendees", Ensures Maria Muñoz Ferrer, head of business development for Spain of IoT and Big Data at Telefónica Tech.

With dimensions of 16×3 meters and horizontal 4K resolution of 4,096×768 Pixels, this LG screen is distributed in 96 cabinets with a pitch of just 3,91 Mm. Its design, lightweight and easy to install, also offers optimal durability, reaching the 100.000 hours of life, at maximum performance, with resistance to all types of inclement weather.

"This screen will preside over the entrance to a mythical quarry with the best technologies available today in exterior image, fruit of constant innovation and our effort to provide the best solutions on the market", says Guillermo Calvo, director of LG Business Solutions in Spain.

The technology installed in the new screen ensures a faithful reproduction of the original colors from any point of the exteriors of the sports center and a uniformity of brightness throughout its surface of 5.000 Nits. Your refresh rate of 3.840 Hz eliminates flicker, reducing eye fatigue and allowing to be recorded with television cameras for reports and presentations of the student club.

"Movistar Academy Magariños is a meeting point where you can connect, create, Inspiration, grow and improve in any discipline. With the support of Telefónica we seek to make this space a benchmark in Madrid both in innovation and in the use of new technologies. This collaboration is another step for this emblematic and iconic place to become a reference center of any discipline", Clarifies Fernando Galindo, president of Movistar Estudiantes.


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by • 13 Jan, 2022
• section: Case studies, Digital signage, display