Raydiant Buys Sightcorp to Improve Retail Interaction

With the analysis software of Sightcorp, the experience management platform of Raydiant provide anonymous screen interaction analytics in retail to help brands increase sales and deliver optimized content.

Based in San Francisco (Us.), Raydiant is a reference platform in on-site experience management that, after the acquisition of Sightcorp, company derived from the University of Amsterdam that provides AI-based audience intelligence for digital signage and DOOH, take it one step further for brands to create personalized on-screen and on-site experiences that they generate anonymous performance and audience analytics.

"To survive and thrive in physical stores in the future," he explains. Bobby Marhamat, CEO of Raydiant-, brands must deliver a customer experience in the perfect place, that is convenient, digital and personalized. However, many are held back by the complexities and high price to achieve these goals..

With the acquisition of Sightcorp, says Marhamat, "We've built Raydiant from the ground up to help solve these pain points., and we are thrilled to add their technology to our product offerings to more deeply serve the changing needs of brands, customers and employees around the world".

According to the report State of consumer behaviour 2021 by Raydiant, one 60% of consumers surveyed stopped doing business with a brand due to a poor in-store experience, whereas Think by Google points out that people have a 40% of probabilities of spending more than planned when they identify purchases with a highly personalized experience.

The combination of AI and digital signage solutions play a key role in delivering that personalization.. In this sense, Raydiant and Sightcorp will provide dynamic and optimized content on the screens of the establishments, with real-time audience insights and performance data.

The same, retailers and media network owners will get the opportunity to sell ad space at a premium price, accompanied by ad performance metrics, orientation capabilities and more.

Sightcorp's proprietary technology enables media owners to offer advertisers and media buyers detailed audience insights and data visualizations, based on live analytics captured anonymously on camera, including OTS, impression and viewer counts, as well as attention times, permanence and demographics.

To ensure privacy, Sightcorp DeepSight Toolkit blurs all faces by default and is designed to process all data offline and locally. According to company data, offers the highest accuracy rate compared to its competitors and applies the 100 % of the latest deep learning research on your audience analytics products.

He points this out. Jonny Smith, executive director of Simply NUC: "We have a great partnership with Sightcorp and are excited about this acquisition., as its innovative technology will bring value to Raydiant's customers in a variety of industries by enabling real-time streaming, with end-to-end intelligence from the cloud to the edge".

With the acquisition, Sightcorp's headquarters in Amsterdam to become Raydiant's in EMEA, and its current CEO, Joyce Caradonna, will assume the leadership role in this region. The company also has plans to open offices in Lithuania and London and increase the European team from twenty to one hundred people at present. 2022.

For Caradonna, "This acquisition achieves all the synergy markers for us and will allow us to grow faster.. We are very excited to continue investing heavily in R&D to create smart and innovative solutions that local media network owners, agencies and advertisers can use to seamlessly deliver engaging and valuable content to their target audiences.".

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