The cylindrical Led screen 'Tecnohito' becomes the digital icon of Benidorm

The Orthem Joint Venture – Emurtel (Etra Group) and Led Dream Group have created the new work of digital architectural engineering in Benidorm and one of the most spectacular in Spain: 'Tecnohito', with more than 300 m2 led screen.

Famous for being one of the most visited tourist cities in the Mediterranean, the Benidorm City Council has taken advantage of the remodeling works of the Avenida del Mediterráneo, one of its main tourist and commercial routes, to turn it into a sustainable and multifunctional urban space.

The project, The construction management and integral design has been led and executed by the architect Joaquin Alvado Bañon, ICCP Miguel Angel Crespo Zaragoza and Consultants Guide – Civil & Architectural Engineering.

This circular exterior display of more than 300 m2 Led display surface and 22 meters high, is one of the largest in Europe. Benidorm City Council has counted for its creation with the UTE Orthem – Emurtel (Etra Group), who has collaborated with your partner Led Dream Group, responsible for the design, supply and implementation of Led technology for the execution and start-up of Tecnohito and the so-called Tecnoparada, a large digital canopy to improve the experience of citizens.

Tecnohito will serve to show advertising actions -whose commercialization together with the management of informative contents of the Tecnoparada is the responsibility of Exterior Plus-, institutional initiatives and live shows, among other contents and events of the city.

As far as technology is concerned, Tecnohito has a pixel pitch 16 mm and 32 Mm in led curtain format outdoor. In addition, has a fully adjustable brightness of up to 6.500 Nits, for perfect viewing of content day and night.

This innovative cylindrical digital system has had a precise engineering work to create the support structure, composed of a modular Led curtain system that reduces weight considerably and does not present wind obstruction thanks to its high level of transparency (67%), allowing greater visibility of the structure.

Custom-made to meet all the requirements set by Benidorm City Council, this modular Led screen for outdoor has very specific specifications, as it does not present Gap between cabinets, so the Led panels fit perfectly making a perfect polygonal curve that respects the horizontal pixel pitch without leaving free spaces, allowing screen content to be viewed continuously.

Another peculiarity is its light weight, of 13Kg/m2, which is a release of load for the structural element, that together with the height and size were fundamental aspects given the complexity of its design.

Tecnohito shows content from the 8:00h to the 00:00, while in the Tecnoparada it starts at the 6:00h to 1:00, with specific night content to avoid excesses of luminosity to the neighbors. These spaces generate about one and a half million impacts a week.

In addition, Tecnohito will act as a viewpoint, since you can visit and enjoy a panoramic view of the city from the Plaza de la Hispanidad of the city, thus becoming a new tourist spot in Benidorm.

Tecnoparada

As part of the integral remodeling of the Avenida del Mediterráneo, other digital elements have been included in which Led technology is the protagonist, as the Tecnoparada, a modern double-decker-high digital canopy displaying real-time information content from the city's bus service (lines, schedules, Incidents, Etc.), as well as information of interest and even advertising.

This digital urban canopy is composed of a spectacular Led curtain screen in the form of a rectangle, with a size of 15.3×2 meters and pixel pitch 16 mm/32mm high-brightness that captures the attention of passers-by and enhances their experience when waiting for the bus.

Other articles on Benidorm City Council, Exterior Plus, Etra Group, Led Dream