Live demonstrations energize the new ISE content production area

Fruit of the partnership of Ise with CCMA, Mediapro Group, invidis and Absen, among others, Professionals can see until the next one 3 February's Innovative Live Installations with LED Screens, virtual reality… adapted to this environment.

the Content Production Technology Zone is one of the great novelties of this edition of Ise, which opens its doors today in Fira de Barcelona – Gran Via, and in which professionals will be able to meet and enjoy demonstrations at the pavilion 6 of the enclosure.

This space, which begins with a presentation focused on the platform Unreal Engine of Epic Games, It has the participation of more than Seventy Exhibitors in the production and distribution of content that show professionals solutions and advances for this market sector.

He points this out. Mike Blackman, CEO of Integrated Systems Events: "As our industry continues to evolve, so does ISE. We've identified exciting innovations impacting our markets and are delighted to welcome a number of new initiatives that showcase content production and distribution, which can be seen in action from today".

The Content Production and Distribution Zone arises from the agreement between ISE and a select group of organizations that are dedicated to the production and distribution of content, how Mediapro Group and the Catalan Corporation of Audiovisual Media (CCMA).

Among the demonstrations that professionals can see in these four days of ISE Barcelona is the most important Content Studio by Grupo Mediapro, that at its booth 275 m² has mounted large Virtual Production Set in which interviews are conducted with executives of the sector and round tables, organized by Florian Rotberg, president of Digital Signage Summit and CEO of invidis, as well as virtual production demos via Unreal Engine and post-production.

TV3 Studio by CCMA

With a space of 200 m2, the CCMA shares in the pavilion 6 their experience in Immersive production and shows new Audio and image transmission systems, so that visitors can live the operation with 360° cameras To create content, as well as a live broadcast of the Catalan tradition of the Castells, Human towers of up to ten levels.

With the support of PSCo and Big Purple Productions, Another attraction of this space is the area set up with Absen LED Screens dedicated to Gaming & Sports, that incorporate the technologies needed to create, Capture & Distribute Video game content, with the so-called Gaming League 1-2-1 which will take place throughout the event and which offers visitors who participate daily prizes.

Another one of the demos that professionals can see is VP XR Theatre, A complete environment of Xr, Ar, MR & VR that uses a Led Wall Alfalite 90º and the solution Brainstorm InfinitySet, Ready to work with multi-camera, High Frame Rate, ultra-low latency, Smooth capture and the widest color gamut on the market for real-time graphics, Teleportation and Virtual Reality for Broadcast Markets, my e, Hybrid Events, Advertising & Education.

Virtual Reality Integration

Increasingly adopted in content production, virtual reality adapted to this environment is what the installation that can be seen at ISE Barcelona shows, fruit of the collaboration between Sono and Brainstorm, which aims to highlight the technologies involved in the creation of Venues for when someone is speaking or giving a presentation.

For its part, LED installation The show window by NewtonLab Space shows how Retailers can to use LED Digital Signage Murals rather than actual elements on the facades of your stores, Ideal for a wide variety of applications ranging from car dealerships to apparel stores.

Another of the outstanding installations that can be seen in this area is the one created by INFiLED which highlights the creative aspects of video screens with this technology developed by this manufacturer.

Content Production & Distribution Summit

Sponsored by IABM, the Content Production and Distribution Summit is also part of the edition 2023 of ISE – which is being held today in space CC5.3 with Tatxo Benet, partner of Mediapro Group as a speaker-, to analyze the strategies and technologies behind the creation, Video Content Management and Distribution.

At this event, professionals can learn how a story can be shown to the world through the use of easily accessible technologies. The summit is chaired by Amelia Kallman and curated by Ciarán Doran.

Access to the SPECIAL ISE 2023 on Digital AV

Other articles on Absen, Alfalite, Brainstorm, Brainstorm Multimedia, Epic Games, Fira de Barcelona, Mediapro Group, IABM, Infiled, Integrated Systems Events, Invidis Consulting, ISE2023, Sono