Hologram Media and Proto: First Holographic DOOH Commercial Network

Thirty U.S. malls have bet on Hologram Media Network and the new Luma display of Proto Hologram for retail to launch the world's first holographic DOOH ad network.

Hologram Media Network (HMN) has signed an agreement with the American commercial chain Simon Malls to install Thirty holographic systems with the Proto Luma display at its centers, which will be expanded throughout the year until reaching 150 Locations.

It is the World's First Holographic Advertising Network, developed in collaboration with Proto Hologram, that offers limited commercial inventory, with Scheduled 3D creatives and IP content, that create surprising and interactive moments with the audience.

According to the first data provided since its implementation, Viewers interact with holograms for an average of 24 Seconds, one 500% more than video permanence on major social media platforms.

This pioneering experience of Augmented reality integrated into a holographic display already generate click-through rates of 35 %, with thousands of customers interacting in the first two weeks of campaigns.

"Our vision is not just to present holograms, but to create a dynamic ecosystem where customers can interact with digital content in the real world," he says James Andrew Felts, Executive Director of HMN-. This is a preview of the future we envision, where consumers experience the merging of their physical and online worlds".

The holographic show shown each month on this ad network is crafted with Content created by major studios, Artists, etc. and with live interactive holographic events with influencers in different fields, fashion, sound, cinema,…

As Felts adds, "Today's consumers live in a world where interacting with 3D experiences is becoming second nature. Platforms like Meta Quest, Fortnite and Roblox have normalized the Interaction with immersive content. HMN elevates this trend by bringing experiential media to real-world spaces on a large scale, connecting digital and physical environments".

Viewers can unlock exclusive augmented reality experiences, save them to custom accounts and re-interact with the screen and holographic content.

The new screen Proto Luma powers the HMN holographic network. Designed for retail, is more compact and cost-effective than its well-known equipment Epic, while offering more dynamic 3D holograms. Its integration with the company's patented tools AI Persona and fleet management RetailSage Ensures smooth operation on a large scale.

"I have witnessed the evolution of countless media, but nothing compares to this," he says David Nussbaum, founder of Proto-. Together with HMN, We don't just deliver ads, but we are creating personal and unforgettable moments on a large scale. This is a new era for interactive media, where the lines between the digital and physical worlds disappear".