The French brand Thierry Mugler has used a virtual assistant Tensator, the size of a real person, to promote her perfume Alien Extraordinaire three stores the Clarins Group has in the UK.

Tensator Allien para Clarins

The protagonist of the new product promotion of Thierry Mugler (member of the firm Clarins Fragance Groupe mark) element is the creation of an illusion about the size of a real figure that has been located in three major stores that the brand has in the shopping centers House of Fraser (Manchester), the Selfridges Trafford Center and the Metro Center in Newcastle.

BTM diseñó esta solución de señalización digital especialmente para el lanzamiento de la fragancia Alien Extraordinaire en Reino Unido y según la compañía es el primer proyecto que realiza de altura completa. “Se trata de una espectacular simulación que muestra a una bella mujer ataviada con un brillante vestido. Una imagen que con su factor sorpresa es capaz de atraer a los compradores. Fue un gran desafío crear esta proyección de 1,80 metros de altura con los brazos extendidos”, explica Ajay Joshi, head of Media and Technology de Tensator.

Clarins Fragrance Group is committed to innovation and creativity and the development of digital signage "it is the perfect place to launch our fragrance internationally element. It is also the first time it has run a projection of this type for a commercial application of this type, "says Vicky Barret, Design and Merchandising manager of the company.

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By • Apr 28, 2014
• Section: Cases of study, Digital signage, Display

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