The new corporate headquarters of DKV Seguros Zaragoza has a complete digital signage solution, designed by Neo Advertising, to enhance company communication with customers and employees.
The dynamic integration specialist digital marketing Neo Advertising It has undertaken the project of digital communication made in the new corporate headquarters of DKV Seguros Zaragoza, following the strategy of this company in digital signage technology.
In the past three years, DKV has made a strong commitment to digital signage in their branches and areas of health, whose aim has been to create a new corporate communication channel intended for customers and content of internal communications for their workers, with a clear and specific strategy for the digital medium.
The new building has a total of twelve screens signature LG, Implemented by Abantia, In which internal communication contents are output. This is a novelty in DKV Seguros, as it includes several sections linked to the intranet that extend and reinforce the most relevant information. In addition, in its commitment to integrating social media in day to day business, the tweets of the CEO, Josep Santacreu are published.
At the entrance of the building, visitors are greeted with a videowall composed of four screens manufacturer Sharp, Which displays information about products, services and promotions company users access the building, as is done in branches and medical centers in this company.
Management platform of this digital signage solution is based on AppSpace of Cisco, con players DMP 4310 de Neo Advertising.
Created and managed Neo Advertising, the company DKV also has its own TV channel, called HablaClaroTV, which emits through its network of digital signage at branches in Madrid, Barcelona, Zaragoza and Palma de Mallorca to subsequently extended all Spain.
In addition to those related to the company's content, both of their health insurance and their social responsibility initiatives and sponsorship, customers and visitors who are in the waiting rooms and reception branches of DKV Seguros can meet the major developments and insurance services and various information of interest include health and prevention tips, news and sports today general, etc.
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• Section: Cases of study, Digital signage, Display, Distribution signals, Dynamic advertising