AMX Iberia and Earpro sign a strategic alliance to offer joint and integrated solutions
The collaboration agreement between the Iberian subsidiary of AMX and the distributor of numerous brands of the Harman Group contemplates the commercialization of complete and integral technological solutions of the latter and its own portfolio in Spain and Portugal.
The alliance between AMX Iberia, specialized in AV signal control and management systems, y Earpro, distributor of numerous brands of Harman Professional Solutions, encompasses the firms of this multinational, as well as others from his own portfolio, including AMX, BSS, Crown, DBX, JBL, Lexicon, Martin Lighting, Studer, Soundcraft, Shure, DIS, Leyard, Eszu, LG and Panasonic.
With the acquisition of AMX in 2014 on the part of Harman Group and its integration within the Professional Solutions division, This multinational in the professional audio and lighting industry strategically decided to enter the control and automation environments., distributed audio and video, digital signage, etc. in which AMX is a benchmark in the market.
In tune with this movement, which could already be intuited a few months ago during the SIA event 2015 (more details in Digital AV Magazine) AMX Iberia y Earpro, have decided to form a team, each contributing their specialization and experience to offer a unified and comprehensive audio solution model., video, control and lighting, to their respective clients. This way, integrators will be able to benefit from a highly qualified response from various areas of specialization, faster, simplicity and ease when undertaking your multimedia projects and being more competitive.
Miguel Mezquita, CEO of Earpro, has shown his satisfaction “to share with Manuel Barazal and his team a common strategy and objectives.”. Within the framework of collaboration with a leading company such as AMX Iberia, we are given the opportunity to capitalize on the experiences accumulated over decades by both organizations and to explore synergies that allow us to consolidate our position in the market.. Both companies want, through this agreement, face with guarantees the challenges that arise in the new AV environment- IT, committed, at all times, in respect for the channel”.
In this line, Manuel Barazal, general director of AMX Iberia, assures that “it is a pleasure to announce this collaboration agreement with Earpro. Everyone in the sector knows the qualities of this leading company in our market and with an impeccable track record.. I am convinced that by teaming up with them we will be able to offer a joint solution at the highest level of technology., support and competitiveness. At the same time, We contribute to the benefit of all actors in the chain, supplier, integrator and end customer.
Both AMX Iberia and Earpro will remain completely independent companies, although and based on this strategic alliance they will work forming a joint team.
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