With this contract increases its circuit joining DooH business marketing of 3 large format digital screens located in the interior of the gastronomic leisure centre. An is located in the entrance, another in the meeting point and a third in the stage.

An auditorium Madrid, largest of Europe, located in the Madrid culinary Leisure Centre calle Goya, in the barrio de Salamanca, he has entrusted the marketing of their digital displays to Callao City Lights, management company of the Callao cinema screens.

With this contract, that until now was in hands of clear Channel and will enter in force the 1 of December, Callao City Lights increases its circuit adding to your business of DooH the marketing of 3 screens digital of great format located in the inside of Platea Madrid. An of 6, 40 × 2, 40 meters and 640 × 200 pixels presides over the input, another of 11, 52 × 2, 06 and a resolution of 2.816 × 512 pixels is located in the meeting point and a third is located in the Center in the scenario with some dimensions of 7, 04 × 2, 88 meters and 1.408 × 576 pixels.

The agreement includes the increase of new stands digital that will improve the coverage current in the interior of this center of leisure gastronomic.

Multisensory experience

In an auditorium Madrid, Haute cuisine and entertainment meet to offer the public a multi-sensory experience oriented to the delight of the senses.

Their near 6,000 meters square of surface are home to a varied offer gastronomic, headed by the restaurant above the chef catalan with two star Michelin Ramon Freixa and others fifteen microspaces of restoration and cocktail bar. This also provides the opportunity to enjoy a full range of performances of live music, performances, etc.

“La particular idiosincrasia de Platea Madrid nos permitirá combinar la exhibición de contenidos comerciales en las pantallas digitales con la generación de experiencias creadas en torno al producto/marca. Hoy las personas no coleccionan objetos, coleccionan experiencias relevantes que les definan y les permitan compartir con su entorno. Desde Callao City Lights queremos hacer nuestra contribución a las marcas con esta visión”, explica Antonio González, director comercial de Callao City Lights.


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By • 18 Nov, 2016
• Section: Cases of study, Digital signage, Display, Business

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