Street marketing finds a perfect ally in video mapping

Multimedia artists and advertising creatives are teaming up to get the most out of this multimedia modality that is still in its early stages of development.. Recently, Pepsi impressed with a spectacular video and audio montage on a facade.

The main multinationals, that witness a saturation of impacts in urban environments, They have found video mapping a perfect street marketing ally. Video mapping achieves a striking impact by projecting images onto real surfaces, generally inanimate, to achieve movement or 3D effects, giving rise to an unusual artistic spectacle. Multimedia artists and advertising creatives are teaming up to get the most out of this multimedia modality that is still in its early stages of development.. Coinciding with the beginning of the new year, Pepsi combined music, colors, lights, shadows, characters, next to the image of the soft drink on a building in Plaza Altamira in the Venezuelan capital, creating a spectacular three-dimensional effect.

[youtube]http://www.youtube.com/watch?v=9KcwqqaY530[/youtube]

Vodafone also achieved an amazing effect in the España Building in Madrid on the occasion of its Christmas campaign.

[youtube]http://www.youtube.com/watch?v=BFCa0QoN6_0[/youtube]

Movistar congratulated, on your side, Christmas to the people of Madrid with this curious audiovisual montage.

[youtube]http://www.youtube.com/watch?v=_jo0zGDWMWs[/youtube]