Digital signage white paper

IAB launches White Paper on dynamic digital marketing: ‘Digital signage: the fourth screen’ in which the current and future of this new form of advertising audiovisual communication that is experiencing a notable boom is addressed.

IAB Spain, Association that represents the marketing sector, advertising and digital communication in Spain, has released the thirteenth volume of its white papers with the title Digital Signage; the fourth screen.Said document, that addresses the current and future of dynamic digital marketing, It has been prepared thanks to the work of the members of the Digital Signage Commission of IAB Spain, formed by Introl, Neo Advertising, Nielsen Online, Publimedia Management, Truemedia vs Viscom Sign.