Cubensis and Ballantine's propose us to discover the music that we carry inside us

The Helmer Method agency has commissioned Cubensis to create an application that transforms the hand into music within the new BTL campaign for Ballantine's, “Saca la música que llevas dentro”. Applying fingerprint recognition technology, the user discovers how the palm of his hand can be transformed into a song.

The agency Helmer Method has been selected by Ballantine's to carry out its new BTL campaign “Saca la música que llevas dentro”, the action that transfers the philosophy of Plan B to nightlife venues: crear música de una forma diferente. El objetivo de la campaña es unir tecnología, music and communication to turn the brand into an icon of personal expression. That's why, Ballantine's customers will interact thanks to technology to create their own musical footprint

For this, Helmer method proposed to Cubensis create software that would transform people's hands into music. The application consists of a digital recognition system that, after reading the morphological variables of the palm of the hand, Instantly create a unique and personal musical composition with the collaboration of Carlos Jean.

For the occasion, Carlos Jean entrusted the musician Santiago Abadía with a far from simple mission.: componer la música de la instalación. with music, Cubensis formed a large database of sounds and a structure of musical styles that the software is responsible for mixing according to the shape of each hand and turning it into a song..

Another requirement of the Helmer Method agency was that the application had to be multiplatform, so Cubensis has created a version to be used in bars with a custom-made piece of furniture. They have also developed the application for the Internet and for Smartphones (Iphone, Android y Blackberry). The version for iPhone and iPad is now available in the Apple Store and the version for Android in the Android Market, while they are currently working on the Blackberry version that will be available soon.

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