Video surveillance and system integration for intelligent functions, keys in 2012

With the arrival of the new year, ADT, security and fire solutions provider, has analyzed the current security risks and the most advanced protection measures to establish the main trends that will mark the security market during the 2012.

The use of technology, just like in the real world, carries with it some security risks that must be corrected. The security solutions provider ADT has highlighted the six main home security trends, business and commercial environments to take into account during the 2012.

Clear commitment to video surveillance systems
These systems allow you to capture images in real time when an alarm occurs and thus accelerate response time in case of emergency., theft or fire, avoid false alarms and guarantee home security. This technology allows the system to send images to your mobile phone or email at the slightest sign of an incident and allows you to know in real time what is happening in your home while its owner is away.. The development of these systems brings with it the progressive decrease in 'acuda' services., which involve the movement of a guard to the location of the alarm, which not only implies higher costs, but a longer response time that can be key in case of emergency.

Use of security solutions to carry out smart functions and home automation
New trends in security solutions not only allow you to monitor and manage home security while the owners are away.. Trends for the future include complete integration and automation of security systems with energy systems, so that users can, for example, control the lighting, heating your home, etc. in an optimized way, with consequent energy savings and improvements in comfort. Besides, These systems also provide greater security, by preventing the home from looking abandoned during a long absence thanks to scheduling lights to turn on at certain times of the day.

Use of smartphones and tablets, also for security control
The growing use of smartphones and tablets will be reflected in security trends in different aspects. On the one hand, Home users will be able to receive real-time alarms from their video surveillance systems. For professional users, the development of technologies such as NFC (‘near field communications’) could encourage the migration of access control systems to mobile devices.

Combination of systems for comprehensive and intelligent security functions
The integration of different physical and technological security solutions, which include access control, intrusion detection, biometric checks, to electronic article protection or video surveillance, with each other and with the strategic needs of companies is now a reality, but it will be accelerated in the future, both due to improvements in performance and progressive cost reduction.

This trend means that security solutions can be aligned with broader operational needs and even with the strategic objectives of companies., in collaboration with other departments, like you, Production, Finance or HR, producing a convergence of security solutions with the set of business processes.

Optimizing technology to boost sales in stores
In shops, the main trend that will continue to develop in 2012 will be to use security technology to know the customer better and optimize sales. Nowadays it is already possible, thanks to CCTV cameras in the store, calculate customer traffic passing through doors, corridors or open areas and provide relevant information on traffic flows and space occupancy inside the store, customer volume trends, displacements, etc.

These systems even use advanced technology with facial recognition systems to determine the profile of clients by gender., age, etc. Thus, It is possible to know which are the most visited areas of the store, the journeys made by clients, the places they are going, including routes and time spent per area. These capabilities allow us to establish behavioral trends by type of customer and relate certain products to a buyer profile.. With this information, Businesses can optimize their resources and sales area to improve sales.

New risks in social networks
Finally, ADT points out the need to be cautious with the information that the user shares on social networks, which can be an accessible means of information for criminals.. Many social media users expose elements of their lives that can not only affect their reputation., but they can put your personal safety at risk.. For example, A study carried out in the United Kingdom by the consultancy firm Credit Sesame among former offenders shows that, every day more, thieves use Twitter, Foursquare, Facebook and other social networks to identify when homeowners are away from their homes. This poses an added risk for unsuspecting users..