El Corte Inglés installs digital signage devices to communicate with its customers

Inves, through its Invesgenia division, has supplied the necessary equipment for the exploitation of dynamic advertising in 25 El Corte Inglés shopping centers.

Inves, the Spanish brand of computer equipment manufactured by Investrónica, company belonging to the El Corte Inglés Group, has developed digital signage devices for 25 shopping centers of this chain of shopping centers. Inves teams, personalized down to the last detail, have been developed by Invesgenia, the R&D&i division of custom projects of Inves, and by the information systems division of El Corte Inglés.

El Corte Inglés has installed different solutions, supplied by Inves, for the broadcast of own advertising and brands sold in the shopping center itself. On the one hand, “mupis” located outside the access doors to the center and on the other, special devices in shop windows and backlit panels with LED technology on escalators.

Regarding the equipment located in the doors and windows of shopping centers, the, from the technical point of view, its semi-weather screens with anti-reflective and anti-glare glass, 46”, 55” y 65”, that incorporate temperature and humidity control devices and different security measures, taking into account that these are outdoor solutions. They are robust equipment, that have the built-in “player”, Powered by Intel VPRO technology, that allows remote access to the “player” to be able to manage content, incidents or any type of necessary software adaptation. Furthermore, its manufacturing has been completely personalized., following the requirements of El Corte Inglés.

Digital devices in the Castellana Center

On the other hand, The English Court, in its recently remodeled Castellana center, has begun the replacement of its conventional directories with digital solutions, installing several devices with single and double vertical screens, in 46” high-brightness “video wall” configuration with integrated “player” and fiber connection. Another type of device installed has been totems of 2.4 metros, with the possibility of viewing information in a large format, almost life size. Equipment that incorporates Intel VPRO technology, They have been located at the entrances and exits of the elevators and in different corridors of the shopping center.