Acer launches interactive advertising campaign inviting consumers to explore “beyond the limits”

During the Christmas campaign, shopping centers 25 Cities throughout Europe will host a series of eye-catching experimental interactive stands with which the Taiwanese firm Acer will present its complete range of 'Touch-and-Type' products.’ con Windows 8. Los stands, which have been created by the creative agency Mother, They are based on the current advertising campaign for the Acer Aspire S7 in which actress Megan Fox talks to dolphins.

Acer will install a series of experimental interactive stands in 25 cities across Europe to showcase its wide range of ‘Touch-and-Type’ products’ con Windows 8. The stands will fuse cutting-edge digital animation with a comfortable and relaxed area for customers to learn about the latest range of products from the Taiwanese manufacturer.. Located mainly in shopping centers 10 countries of the Old Continent, interactive stands will showcase the current Acer Aspire S7 advertising campaign with actress Megan Fox.

The ad shows Megan Fox exploring her hidden passion for marine biology and using the Acer Aspire S7 to develop software that allows her to talk to dolphins. The advertising campaign is being promoted online and on social media throughout the EMEA region., as well as on television, in the cinema, in the press and outdoor advertising in France, Germany, Russia and the United Kingdom.

A real looking dolphin

The interactive booth will look like a real dolphin tank and will feature an animation of a very realistic dolphin passing through a video wall of 12 screens. The dolphin will really come to life in this environment, showing and talking to consumers through Acer Aspire S7 and Megan software, encouraging customers to learn more about the firm's products.

At the back of the stand, Acer will show its new range of 'Touch-and-Type' products’ con Windows 8, including tablets, UltrabookTM, All-in-One notebooks and desktops. Customers will have the freedom to analyze the products and there will also be a team of experts, dressed like the scientists in the ad, to guide people around new products.

Oliver Ahrens, president of Acer EMEA, has assured: “We are very proud of the latest range of Acer 'Touch-and-Type' products.’ con Windows 8 and we wanted our clients to be able to enjoy them in an attractive and comfortable environment.. See the latest 'Touch-and-Type' products’ con Windows 8 Acer remote is not enough, We wanted customers to be able to experience them firsthand and explore what this new technology can offer.. Our experts will guide you on this journey”.

The stands will include the latest range of ‘Touch-and-Type’ products.’ from Acer: los ultrabooks Aspire S7, Aspire M3 y Aspire M5, the Aspire V5 notebook, las All-in-One Aspire 7600U 27” y Aspire 5600U 23”, and the tables iicnia W700 11.6” and iictio W500 10.”.

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