BrightSign to exhibit at ISE 2013 its new XD range of digital signage players

La feria Integrated Systems Europe 2013, which will take place between 29 and the 31 January at the RAI in Amsterdam, will mark the European debut of BrightSign's new line of powerful Full HD video digital signage players: the XD230, the XD1030 and the XD1230, offering PC-level performance without any glitches or downtime.

BrightSign will lead to ISE 2013 its new line of solid-state digital signage players with the performance of a first-class PC. Solid-state players have always been more affordable and much more reliable than PC-based signaling solutions., But BrightSign's new XD product line is the first of its kind to also offer the features and capabilities of PC-based solutions..

Jeff Hastings, BrightSign CEO, has pointed out: “Our new XD product line will reshape the competitive landscape of our industry. We are eager to publicly demonstrate the new line of solid-state signage players that offer cutting-edge performance and functionality., including a very powerful video engine and the ability to incorporate live HDTV into digital signage.” “We anticipate that 2013 It will be a year of transformation for the digital signage market as a whole, and I believe our new XD players will set the standard for offering a viable and superior alternative to PC-based solutions. Our customers - and perhaps our competitors' customers too- They are crying out for a solution like this and we are excited to lead the charge and steer the market in a direction where solid state players will be able to offer a level of innovation that our industry has not seen in many years.”, Hastings added.

BrightSign's new XD products are the industry's first solid-state players to offer video and other multimedia capabilities that, if it was possible before, It was only with PC-based solutions. This includes the ability to display live HDTV broadcast content from HDMI or coaxial sources. A Clear QAM tuner is used to play CCTV broadcasts, and the HDMI input is used to play any broadcast content – ​​even HDCP protected content.

All models include an advanced video decoding engine with superior upscaling technology that delivers 1080p60 video and supports 3D content.. The video engine is capable of decoding two 1080p60 videos or several low resolution videos simultaneously. All models support HTML5, so content creators can use popular development tools to create engaging content. Besides, BrightSign's touchscreen interactivity has been enhanced with swipe and gesture control.

Bob Michaels, Vice President of Global Sales at ZeeVee, a BrightSign Partner, has pointed: “Owners and commercial integrators serving restaurants and sports bars already know that modulation is a powerful and cost-effective way to deliver high-definition video.. Combining ZeeVee modulators with new BrightSign XD players is the next evolution. These customers can now add special happy hour offers and promotions right on the screen - on each channel- without having to interrupt the live TV broadcast “.

3 options

BrightSign's new XD digital signage players are available in three models:

· XD230 network player: Powerful video engine capable of decoding dual Full HD 1080p60 and playing content simultaneously from local sources, network and streaming. Rich content support, including HTML5 and 3D content. And UDP network control to send messages between the BrightSign player and third-party devices.

· XD1030 interactive network player: All the features of the XD230, plus S/PDIF output for pure digital audio and surround sound, as well as a wide range of interactive controls such as GPIO, serial, USB, UDP and mobile devices to include interactive displays.

· XD1230 interactive and live network HDTV player: Includes all BrightSign features, plus live HDTV playback to play content from any broadcast channel (even HDCP protected content) via HDMI input or ATSC/Clear QAM tuner.

Michel Baronnier, president of TMM Communication France, has pointed out: “The implementation of a PC-based signaling solution is reserved for a very specific application. Under normal circumstances, We simply cannot afford the cost of a computer system when a large-scale deployment is necessary., not to mention the inevitable PC downtime and high temperature emissions. BrightSign has always offered us an attractive alternative, and now with BrightSign XD, “We can satisfy all the needs of the market”.

Along with their new XD players, BrightSign will exhibit at ISE 2013 its current line of HD models, to offer a diverse portfolio of digital signage solutions to suit virtually any installation and customer need. BrightSign HD players are widely used in retail points of sale, in restaurants and other places to inform, engage and convince potential customers.