San Miguel brings Mika's music to the marquees of Barcelona in an out-of-home digital campaign

En las calles de Barcelona se han instalado unas pantallas táctiles para que los ciudadanos disfruten del último videoclip de Mika, that promotes the San Miguel beer brand.

The well-known beer brand San Miguel has focused its summer campaign on music and outdoor advertising. The axis of this entire strategy is a video clip starring Mika and the support used are marquees equipped with touch screens that use digital signage to attract the attention of citizens..

In Barcelona, ​​nine screens have been installed. JCDecaux so that passersby can see Mika's latest video clip (Live your Life) and download the song. The soundtrack of this advertising spot can also be heard through the San Miguel channel on YouTube and on its social networks..

This is a campaign that has been carried out by the agency specialized in Out of home Posterscope, through the group and Aegis Media, and that wants to make its impact both on the city streets and in the subway, specifically at the Plaça Universitat station.

The hall of this metro station has served as a stage for San Miguel to carry out its promotion with advertisements for its brand.. Y, besides, A projector has also been installed that broadcasts the video clip with ambient sound.

This is not the first time that this beer brand uses outdoor advertising to carry out its campaigns., but it does include music as a leading element.