Daktronics installs LED screen at Chicago's Water Tower Place

The large LED display that Daktronics has installed in Chicago's Water Tower Place allows this business center to give a new twist to its marketing dynamics with a more interactive and visual environment.

Water Tower Place is one of Chicago's premier business complexes, located on Michigan Avenue along the so-called Magnificent Mile. This building has a height of 262 meters and 74 plants and one of the most important shopping centers in the city is located there..

And it is at its main entrance where the large vertical LED screen of Daktronics. A large format, double-sided indoor video banner measuring around 2,5 meters wide by just over three and a half meters high, with high resolution and a pixel pitch of 4 mm. From this display, events and promotions carried out by the stores and restaurants that have their business in Warer Tower Place are promoted and it is also open for external advertisers to hire their spots..

“This digital signage solution adds a new dynamic to our marketing campaigns and expands our advertising capabilities to show the public our wide range of commercial options., restaurants and entertainment in a very attractive and visual way. Besides, It has allowed us to improve the purchasing experience of our customers”, aclara katie lindsay, responsable de Marketing del Water Tower Place.

The result has been so positive, that the company that owns the building, General Growth Properties (GGP), plans to expand this project with the installation of other large format LED screens in other places in the shopping center.

According to Daktronics, Its LED video banner solutions are designed to be installed inside large shopping centers, since its high-efficiency design allows the screens to overcome the harsh lighting conditions that occur in these environments without pushing their electrical components to the limit, respecting energy savings. maintaining reliability and prolonging its useful life. Its handling is also quite simple since the operator, with the push of a button, You can switch between viewing ads and promotions., video games or live recordings such as a fashion show or other events specific to this type of shopping center.