More than 3.000 professionals enrolled in the Broadcast IT Experience conference that opens its doors today

The Broadcast IT Experience Conferences, organized by IFEMA in collaboration with Panorama Audiovisual, that will take place this Tuesday 29 and Wednesday 30 October at Madrid Fair, They already have more than 3.000 registered professionals with the aim of sharing experiences and discussing the future of television and the distribution of multimedia content, under the vision and knowledge of more than 45 national and international experts.

The audiovisual world is experiencing a metamorphosis that is changing the traditional business models of this industry at a frenetic pace., expanding them to new forms of collection, contribution and distribution of average at any time, device and place.

To take the pulse of the real needs that the professional has in their daily life in this environment, with new challenges and business models, IFEMA, in collaboration with the industry's leading publication Panorama Audiovisual (online newspaper in whose group it belongs Digital AV Magazine), They organize this Tuesday 28 and Wednesday 30 October, Broadcast IT Experience.
These specialized sessions, that will take place at the North Convention Center of Feria de Madrid, present an extensive program in which a total of forty-five national and international experts will present their points of view.

They will be opened by Lluís Borrell, one of the Spanish professionals with the greatest international projection and more than two decades of experience in the sector, who will focus his intervention on both linear and non-linear TV, analyzing the commercial and regulatory perspectives in Europe.

Currently leading the Media area of ​​Analysys Mason internationally., Borrell has an extensive resume that includes projects in strong growth markets, like broadband, as well as in the traditional and digital media market (TDT, DTH, cable, IPTV and Internet television). His client portfolio includes regulators, operators, investment banks and content distributors, inter alia.

This expert has directed a significant number of consulting projects in many European countries., and has a solid knowledge of all strategic aspects, commercial, financial and operational related to the different television distribution platforms, including the radio spectrum. As an example, recently led a study for the European Commission to analyze the technological trends that will impact the demand for additional spectrum over the next ten years in the twenty-seven Member States of the European Union.

Another of the strong proposals for the opening day is the intervention of one of the great gurus of the industry, Paul Lee, specialist in the analysis of current trends in the technology sector, media and telecommunications; columnist for the newspaper “Financial Times”, and author of five books (between them, “Convergence Conversations” y “Digital Dilemmas”), who will address, together with expert Luis Jiménez Guerrero, the future of connected television, from the point of view of access to network content directly from the television, the introduction of new interactive services and new business models.

During the different plenary sessions, presentations, round tables and workshops, key issues for the industry will be addressed, such as over-the-top services; “anytime” television, anywhere, anydevice”…; the new models derived from the second screen; the role of public and private television in a highly competitive environment derived from connected television, mobile television; multichannel audio and loudness; immersive sound,… Besides, professionals will learn in situ about the first experiences carried out in Spain in recruitment, storage and broadcast in ultra high definition 4K.

Are telcos transforming the future of the medium and do they intend to become broadcasters?, at the same time that they aspire to be operators? How does the development of OTT services affect telcos?? What ecosystem is possible to create around the second screen? Are we facing a 'cannibalization' or enrichment of the main signal's business model?? How do broadcasters propose new OTT services?, multi-channel and multi-device? What consequences will arise from the adoption of ultra high definition formats, 4K y 8K?… These are just some of the issues that will be debated these days at Feria de Madrid.

Workshops and guided tours

In addition to the Broadcast IT Experience sessions, fifteen workshops have been organized in which professionals will have the opportunity to delve deeper into different areas of the audiovisual business and exchange impressions “face to face” with the best specialists in the industry..

These workshops will address, on the first day, issues such as “all-in-one” editorial finishing with Autodesk Smoke; Hybrid DTT (with special attention to the HbbTV standard, MPEG DASH adaptive streaming and DRM content protection); multi-screen production and file-based workflows and the new possibilities offered by streaming. Autodesk, Abertis Telecom, Panasonic and EVS will be the companies in charge of directing them.

Already on Tuesday afternoon 29, at 16.30, Broadcast IT Experience will host several workshops coordinated by VSN, Eurocom, the Association of Audiovisual Production Professionals (APPA) and the Confederation of Audiovisual Producers (FAP).

Closing the workshops on Tuesday 29, Jorge Salvador, director and executive producer of highly successful entertainment spaces such as 'El Hormiguero', will share with the professionals who attend Broadcast IT Experience (Room N113) details of the production flows and internationalization of the format of one of the great primetime television phenomena.

Wednesday's Broadcast IT Experience workshops 30 They will be starred by the Spanish Online Radio Association (AERO); la Audio Engineering Society (AES); Tangram, Adobe y Maxon; Tedial y Blackmagic. Among other topics, The possibilities of online radio will be analyzed as an alternative to the future of the medium; the latest news from Adobe Creative Cloud and its integration with Cinema 4D; Tedial's media service platforms, as well as audio production on television in Spain and 4K workflows.

During the two intense days of Broadcast IT Experience, Sony will have a room where it will show its latest equipment for 4K production, live production systems with IP and archive technology. The event will be held with the support and support of its Broadcast Meditel distributors, Ceproma and Promovisa.

On the other hand, and for the first time in Spain coinciding with Broadcast IT Experience, The main audiovisual centers nationwide open their doors to professionals so that they can get to know their facilities up close., equipment, workflows and business models.

Participants in Broadcast IT Experience who have previously registered will be able to visit Atresmedia's production and broadcast centers (Antenna 3) and Canal+; the Abertis Telecom transmission center in Torrespaña; the new Radio Nacional studios; TVE's news services (Torrespaña), as well as the Hispasat satellite control center in Arganda del Rey (Madrid).

Broadcast IT Experience is aimed at both top-level professionals and those freelancers who are a living example of what has been called 'technological democratization'.. Participation in these sessions will be free. Definitely, It will be an excellent opportunity to take the pulse of the sector in a rapprochement between users and industry so that manufacturers, integrators and distributors can adapt their offer and solutions for the next edition of the International Audiovisual Technology Show (Broadcast IT 2014), which will be held at IFEMA next May 2014.