Bodegas Vegamar trusts Vitelsa to launch its digital signage project

In order to promote their new line of products, Vegamar Selection, Bodegas Vegamar develops a digital signage solution, from the hand of Vitelsa, and installs two large-format LCD screens in the Valencia store.

Bodegas Vegamar is a company, that is born in 1999 in streets, town in the interior of the province of Valencia, and whose activity focuses on the production of wines, combining the most modern oenological techniques and technologies with traditional aging and the utmost care of the raw material.

In 2013, Vegamar decides to transfer its experience in quality food products to a new gourmet food project, Vegamar Selection, whose marketing is carried out through the company's flagship store in Valencia and its website.

With the start of this new activity, Bodegas Vegamar decides to launch a new direct marketing strategy and, for it, trust Vitelsa that implements a digital signage solution integrated into the local data network. In support of this project, Vitelsa installs two screens 42 y 65 inches Full HD LED with an ultra-thin profile that makes it easy to fit into the decorative panels of the store.

The first of these screens, that of 42 inches, It is located in the store window, in order to capture the attention of pedestrians and inform them of the products that are sold, as well as the events that take place at the establishment (presentation of new products, catas, etc).

A second visual information point, the one of 65 inches, is implanted inside. Your information is directed to potential customers who are or are going to make their purchases there.. Integrated into the store decoration, the display shows, strikingly, the Vegamar Winery, its wines and other gourmet products marketed, in addition to making audiovisual presentations, for which the system has been equipped with an ingestion point that allows the simple insertion of multiple formats of multimedia content.

In addition to the design and implementation of the technological project, Vitelsa is responsible for the comprehensive operation and maintenance of the system, producing, in coordination with the Marketing area of ​​Bodegas Vegamar, the specific content in high resolution for this digital medium and managing its loading into the system..

In this way, its performance is optimized and the client's use of the dynamic marketing platform is facilitated, without requiring it to have its own qualified technical personnel..