Mediapro creates an immersive audiovisual experience for the Brazilian Football Confederation museum

El CBF Experience, that will open its doors next 14 July, offers visitors a space to immerse themselves in the hundred years of Brazilian football history. A museum that Mediapro has equipped with the most innovative audiovisual technology.

The Brazilian Football Confederation has inaugurated its new museum in Rio de Janeiro, el CBF Experience, an environment that highlights its hundred years of history and in which the most advanced audiovisual technology has been used by Mediapro Exhibitions, division of the Mediapro Group specialized in the creation of exhibition and museum projects, who has been in charge of its design and production.

The CBF Experience has a space for 1.500 square meters of exhibition space where information and emotion are combined with the use of multimedia resources, an innovative design and a contemporary language. The museum aims to become a must-see not only for Brazilian fans but for all those who visit Rio de Janeiro on the occasion of the FIFA World Cup. 2014 and the Olympic Games 2016. This will be the first museum of this type in a country that is a world reference in football and with more than 30 millions of people who play this sport.

The central core of the museum is a space dedicated to the 5 world cups that the Brazilian team has won (1958, 1962, 1970, 1994 y 2002) and welcome, besides, more than 190 trophies achieved throughout the 100 years of CBF history.

The museum space, created by Mediapro, It is divided into six large areas dedicated to CBF and its values, the sporting history of the Brazilian team, the trophy room with the five World Cups, the “twisters” (the fans of the Canary Islands team), to the global icon that the yellow shirt has become and to the presence of the Brazilian team in the world.

Combining the intensive use of new technologies with a multitude of historical objects, Visitors will be able to relive the history of the Brazilian team, enjoy images and sound documents and immerse yourself in the magic of football. Fans can, For example, listen to the narrations of the matches played by the Brazilian team since 1919 or consult an interactive world globe, where you can find all the information on the more than a thousand matches that the team has played around the world.

The CBF Experience museum, which has been inaugurated by its president José Marín, and Jaume Roures of Mediapro will be open to the public next 14 June.