The start-up Sezion is committed to the automation of online video and its profitability

Making the use of video profitable and revolutionizing the use of this format in online catalogs is the objective of the start-up Sezion, created by a group of young entrepreneurs.

Josiah Of The Sword, Jonatan Bertuzzi and Harán Lerma realized that video is the most profitable type of content on the Internet, but also that the creation of this was not easy for companies that wanted to use it to improve their SEO, increase your sales or enhance your branding. This is how they created Section, a solution that allows you to generate personalized videos automatically from new or existing content on web pages.

To achieve success with your start-up, These three entrepreneurs and their team have had to face certain obstacles and learn from their mistakes. In fact, Sezion has evolved a lot since its beginnings. It has gone from being one of the first collaborative music and video creation applications on the market to a cloud solution that helps marketing professionals, designers and developers and in turn, For example, convert a directory, products from an online store, tweets or the results of a form in videos, in a quick way, simple and scalable. They are part of the past 6 offices in which Sezion was created: desks with a table that only two people could fit into or the “abandoned” unheated house of the parents of one of the creators..

“We have experienced very difficult times in which we have had to withdraw some product from the market, change our business model and even the profile of the professionals on our team. It is possible that there are those who see these changes as a failure, but internally we know that they are necessary to continue, improve and innovate”, recognizes Josías De La Espada CEO of Sezion.

And it is that, far from getting stuck in difficulties, These three young people looked for solutions that they could extrapolate and turn into market opportunities that responded to real problems.. By experiencing the difficult, expensive and long it was to develop technologies for creating and editing video on the Internet, and realize that their clients also had this problem, They found a new direction with high business potential. “Online video is a very profitable type of content. By the end of 2017 the industry will invoice almost 30 billion euros. However, it is very expensive to produce., especially on a large scale and the vast majority of companies are unaware that they already have enough content to create videos or that they can obtain said content without complicating their lives. Through automation, Sezion allows you to create personalized videos on a large scale. This means that in the blink of an eye the YouTube channel of your e-commerce or company can have 1000 new videos, one for each product in your catalog”, explains the CEO.

Despite being a new project and the youth of its creators, Sezion was founded without borders, with international character. This is due to the personal and professional background of the founders and even the rest of the team., coming from different places around the world like Panama, Argentina, New York, Madrid, Granada, Ukraine… One of the keys to entrepreneurship success is not to be afraid, ask and exploit all the possibilities of a globalized market. Targeting the United States or EMEA is a great challenge that the founders of Sezion face every day, and for which they have not stopped. Te Aviv, Berlin, Munich, Istanbul, London, Madrid or Barcelona are places that have already heard about them in first person.

Sezion and the profitability of video

The best way to reach a user on the Internet is through a video. Some companies are seeing an increase in their sales of up to 30% on those pages where they use it. Others are increasing their search engine positioning by up to 53%, while others manage to make their message up to a 70% more memorable than when they only use text and images.

However, creating a video has its difficulties. you need money, advanced knowledge and more time than creating other content in less attractive formats. Thanks to Sezion, this is no longer the case.

One of the main characteristics for the video to impact the Internet user is that it is original, and precisely this application allows you to automatically generate personalized videos. The time taken to produce video information is also reduced, since Sezion mechanically uses the content that companies already have posted on the Internet (in your databases, texts, images, audios or even captured through a form or a tweet…). Also if the companies have videos already made, Sezion allows you to include elements such as logos, audio, texts and images fully automatically.

"For example, Let's imagine Zara's online catalog. Each product page has specific images and text related to those products. From one day to the next, Sezion can generate a spot for each of its products, whether they are 50 from 50 million. They would save thousands of euros, a lot of time and headaches and they would use the format with greater participation” explains Josías de la Espada